Head of Marketing (m / f / x) German Speaking

DemoUp Cliplister; Deutschland; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading B2B SaaS company in Germany is seeking a Marketing Lead to shape their go-to-market strategy and drive growth. You will lead a dedicated team and work closely with the CEO to establish impactful marketing strategies across EMEA. Key qualifications include proven experience in B2B SaaS, a metrics-driven mindset, and fluency in English and German. This role offers flexible working arrangements and 30 vacation days, along with other perks.

Leistungen

Flexible work-mode

30 vacation days

Corporate Benefits

Urban Sports subsidies

Deutschland Ticket subsidies

Qualifikationen

• Proven experience building and leading marketing in B2B SaaS scale-ups.
• Enjoy executing campaigns as much as setting the vision.
• Familiar with regional differences across EMEA.

Aufgaben

• Set the marketing strategy and lead a small team.
• Own brand narrative across EMEA.
• Report directly to the CEO and shape go-to-market decisions.

Kenntnisse

Marketing strategy

Team leadership

Data-driven marketing

B2B SaaS experience

English fluency

German fluency

Tools

CRM (HubSpot)

Jobbeschreibung

Overview

At DemoUp Cliplister, we’re revolutionizing how over 3,000 brands and retailers bring their products to life with innovative solutions like video, augmented reality, and user-generated content. Our unique approach combines content creation services with a state-of-the-art digital asset management platform and content syndication, making us a key SaaS player in Europe’s retail landscape.

Responsibilities

• Lead as a player-coach: Set the marketing strategy, execute, and lead a small but strong team of 4: Senior Marketing Manager, Freelance designer, Freelance Web developer & a Marketing Intern.
• Sharpen our messaging: Own our brand narrative across EMEA, turning DemoUp Cliplister into the go-to eCommerce content platform.
• Be part of the leadership team: Report directly to the CEO and shape company-wide go-to-market decisions.
• Drive measurable growth: Deliver pipeline growth with clear ROI and direct revenue impact.
• Build scalable acquisition engines: Across inbound, ABM, paid, partner-led, and product-led channels - whatever works to drive efficient growth.
• Implement data-driven marketing: Establish attribution, analytics, and performance tracking to inform decision-making.
• Fuel sales collaboration: Partner with our Sales team to generate marketing-sourced opportunities and support outbound efforts.

Qualifications

• Proven prior experience building and leading marketing in B2B SaaS scale-ups, ideally more than once.
• Player-coach mindset: You enjoy executing campaigns as much as setting the vision.
• EMEA expertise: You’re familiar with the differences across regions and can adapt strategies accordingly.
• Metrics-driven & hands-on: Comfortable with CRM (ideally HubSpot), attribution, demand-gen, and aligning marketing KPIs to the company's strategic objectives.
• Business fluent in English and German.

The perks of working with us

• Direct influence over how we go-to-market and scale the company closely with the CEO.
• Autonomy & impact to build the marketing function.
• Flexible work-mode, 30 vacation days plus 30 days workation within the EU.
• Enjoy perks like Corporate Benefits, Urban Sports & Deutschland Ticket subsidies.
• Join a passionate international team of 25+ nationalities!