Head of Growth Marketing (f / m / d)

Ackerherz; Deutschland; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

An innovative online organic supermarket in Germany is seeking a Head of Growth Marketing to lead strategic initiatives. The role involves budget management, team leadership, and developing creative marketing strategies tailored to the German market. Candidates should have at least 5 years of growth marketing experience and be data-driven. Ackerherz offers attractive benefits including hybrid work arrangements and a learning budget.

Leistungen

Attractive remuneration with performance-related pay

Flexible working hours

Hybrid workplace

30 days paid vacation

Regular team events

Learning budget

Qualifikationen

• At least 5 years of experience in growth marketing, budget management and leadership.
• Proficient in A/B testing and using complex dashboards.
• Strong knowledge of German market trends and how to apply them.

Aufgaben

• Manage annual and monthly budget planning.
• Optimize channel mix and test new channels.
• Lead a team of three members in marketing.

Kenntnisse

Growth marketing experience

Data-driven mindset

Knowledge of creative trends

A/B testing

Leadership skills

Ausbildung

5 years of experience in a startup/scale-up environment

Tools

Google Ads

Meta Ads

Google Sheets

Jobbeschreibung

Ackerherz is Germany's fastest growing online organic supermarket for members. Similar to a purchasing cooperative, we offer our members delicious organic food at significantly lower prices. This enables more people to afford organic food 🤩 🙏

Ackerherz is the German expansion of the French scale‑up La Fourche. With over 150,000 members and 350 employees, La Fourche is the market leader in the online organic segment in France. La Fourche was founded over 7 years ago, has secured financing and is growing steadily. With Ackerherz, the success model was brought to Germany 🎉📈

We are looking for a Head of Growth Marketing who confidently manages budget & performance and sets the right hooks, messages and trends for the German market with a strategic‑creative flair. You will work directly with our performance & creative team and build a content and community strategy together with our CRM & influencer team. 💪🚀

Responsibilities

• Annual and monthly budget planning & allocation (Google, Meta, Influence, Refer‑a‑Friend program)
• Optimization of the channel mix while testing & scaling new channels
• Offer x Funnel x Creative : You think holistically from target group insights to post‑purchase marketing
• Trend scouting (TikTok / Meta / YouTube) & briefings for the creative team / freelancers together with the French marketing team
• Hypothesis‑driven testing for messages, formats and creatives
• You set up a new brand strategy based on market insights, quantitative and qualitative consumer insights
• Leading & coaching 3 team members :
• Influence Manager : Manages relationships with influencers, develops campaigns, and leverages partnerships to boost brand awareness and conversion.
• CRM Manager : Oversees customer relationship management systems, analyzes customer data, and implements strategies to improve retention and loyalty.
• Organic Content & Community Manager : Creates and curates engaging content while nurturing and growing the brand’s online community through authentic interactions.
• Interdisciplinary collaboration with the French marketing team, especially on Google & Meta ads

Application process

• First short digital meeting to get to know each other
• Case study & getting to know the team in our office in Berlin‑Mitte
• Digital meeting with our French Head of Marketing or CMO

Requirements

• Minimum 5 years of experience in growth marketing (Google, Meta and / or other growth channels) in a startup / scale‑up environment, including budget management & leadership responsibility
• Data‑driven & structured mindset : you implement A / B‑tests and work confidently with complex dashboards and Google Sheets; SQL comfort an advantage
• Experience with launching new channels : test & learn mindset
• Strong knowledge about creative trends in the German market & ability to translate trends into actionable campaigns
• Creative & analytical : You find hooks, brief strongly, evaluate UGC / video based on performance signals. We are looking for a hands‑on manager who occasionally shoots products, organises photoshoots, and actively nurtures our online community.
• German C1 and English C1 for collaboration with the French team
• Nobody can meet all requirements - please apply even if you don't meet all requirements 🌻

Benefits

• Attractive remuneration with performance‑related pay
• Building a fast‑growing startup in the organic / e‑commerce segment
• Very high learning curve with impact from a startup combined with knowledge from a scale‑up
• Great team that has high standards and takes care of each other
• Flexible working hours that you can arrange according to your needs
• Hybrid workplace in Berlin (approx. 3 days / week in the office)
• 30 days paid vacation per year - we love good work, but also healthy leisure time
• Regular team events - offsites in France and additionally in Germany
• Learning budget that you can spend on further training - up to 2000€ / year
• Free Ackerherz membership and an additional 20% discount on everything in our shop