Head of Digital Marketing & CRM | DTC Challenger

cranberry panda; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A growing DTC brand based in Munich is seeking a Head of Digital Marketing & CRM to lead digital campaign planning and CRM strategies. The ideal candidate will have a strong background in DTC business and proven success in Meta advertising. This role offers an exciting opportunity to shape marketing strategies and optimize campaign performance within a hybrid setup of 3 days in the office.

Qualifikationen

• Experience in leading digital campaign planning and CRM.
• Successful track record with KPIs like ROAS, CPA, and conversions.
• Ability to implement structured A/B testing strategies.

Aufgaben

• Develop and execute a monthly trading plan campaign strategy.
• Manage CRM campaigns focusing on personalization.
• Monitor and analyze performance metrics.

Kenntnisse

Experience in a DTC business, preferably in FMCG or beauty sectors

Proven success in Meta advertising

Strong expertise in campaign strategy

Experience in CRM, including email and print campaigns

Data-driven mindset

Excellent project management and organizational skills

Strong analytical skills

Tools

Asana

Tableau

Jobbeschreibung

Head of Digital Marketing & CRM | DTC Challenger

This is an exciting opportunity to lead digital campaign planning and CRM for a scaling DTC business.

Apply below after reading all the details and supporting information about this position.

Why should you join?

• Work with a fantastic manager who supports growth and development, providing ownership and autonomy.
• Join an excellent leadership team with an ambitious, entrepreneurial culture.
• Lead the trading plan campaign strategy across CRM (email & print), META, and performance channels.
• Enjoy international scope, with a strong presence across EU markets and expanding.
• Be part of an exciting, fast-paced business with lots of growth potential.
• This role is ideal for a strong Digital Marketing Manager seeking a step up.
• Hybrid setup with 3 days in the office and a sociable culture.

The Role

You will be responsible for developing and executing a monthly trading plan campaign strategy, aligning with seasonal trends and key topics, and optimizing KPIs such as ROAS, CPA, and conversions.

• Lead monthly trading campaign strategy.
• Manage and optimize CRM campaigns (email and print), focusing on personalization and effectiveness.
• Develop, test, and execute META advertising campaigns with an internal media buyer.
• Implement structured A/B testing strategies to improve campaigns and engagement.
• Monitor and analyze performance metrics.

The following skills are needed, but the company values attitude and mindset—being hungry, growth-oriented, and impactful is essential!

• Experience in a DTC business, preferably in FMCG or beauty sectors.
• Proven success in Meta advertising, with case studies demonstrating improvements in ROAS and CPA.
• Strong expertise in campaign strategy, A/B testing, and performance marketing.
• Experience in CRM, including email and print campaigns.
• Data-driven mindset with the ability to translate insights into strategies.
• Excellent project management and organizational skills, with a results-oriented, hands-on approach.
• Strong analytical skills with experience in tracking, reporting, and optimizing marketing performance; familiarity with Asana and Tableau is a plus.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Analysis

Industries

Retail, Retail Health and Personal Care Products, and Wellness and Fitness Services

Note: This job posting is active and not expired.