Head of CRM - Yoshi en (all genders)

Sunday Natural Products; Berlin; Vor Ort; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading natural products company in Berlin seeks a Head of CRM to spearhead their CRM strategy, enhancing customer retention and loyalty. The ideal candidate will excel in personalized marketing and possess strong experience with CRM technologies. This role offers creative freedom, a strategic leadership position, and competitive benefits, including extra vacation days and urban sports memberships.

Leistungen

28 vacation days plus additional days off

Urban Sports Club membership

Exclusive employee discounts

Modern office in Berlin with free premium teas

Qualifikationen

• 7 years of hands-on experience in CRM and email marketing, ideally in DTC brands.
• Strong track record in designing personalized customer journeys and lifecycle programs.
• Confidence in advanced CRM technologies.

Aufgaben

• Own and elevate CRM strategy to enhance retention and customer lifetime value.
• Develop and execute RFM based strategies.
• Create personalized lifecycle campaigns.

Kenntnisse

CRM strategy development

Email marketing expertise

Customer journey design

Segmentation strategies

Data analysis

Cross-functional leadership

Tools

Bloomreach

Emarsys

Exponea

Jobbeschreibung

Overview

Your role

As Head of CRM at our sister company Yoshi en you’ll lead our end-to-end CRM strategy to boost retention, activation and lifetime value for Yoshi en and an upcoming second brand. You’ll build personalized data-driven programs across email, print and onsite while evolving our CRM with high-impact formats for Yoshi en. Working closely with cross-functional teams you’ll help create a best-in-class DTC CRM ecosystem focused on relevance and long-term growth.

Responsibilities

• Own and elevate our CRM strategy across brands by identifying and activating the right levers to boost retention, activation and customer lifetime value
• Develop and execute smart RFM based strategies. Turn data into precise value driven customer clusters
• Create and scale deeply personalized lifecycle campaigns across email, print and onsite. These are powered by advanced segmentation and AI based insights
• Expand our CRM reach by testing and launching new communication channels that inspire, engage and convert
• Translate product stories and brand moments into tailored journeys. Work in close collaboration with Product, Content, Design and Brand teams
• Align with Performance, Social Media and Influencer Marketing to build a seamlessly connected retention engine across all key touchpoints

Your profile

• 7 years of hands on experience in CRM and email marketing. Ideally in DTC premium e-commerce or lifestyle brands
• A strong track record of designing and scaling personalized customer journeys, segmentation strategies and lifecycle programs that drive measurable growth
• Confidence in working with advanced CRM technologies and marketing automation platforms such as Bloomreach, Exponea, Emarsys or similar technologies
• A strategic and entrepreneurial mindset. You take ownership, move fast and focus on what drives real customer value
• Analytical and creative in equal measure. Data is your foundation but emotion and storytelling bring your campaigns to life
• A collaborative leader and team player. You align cross functional teams and inspire others in an international and fast paced environment

What we offer

• A strategic leadership role with high visibility and direct impact on brand growth and customer loyalty
• Full ownership and creative freedom to build one of the most advanced CRM ecosystems in the premium tea and lifestyle space
• 28 vacation days per year plus up to 5 extra days off between Christmas and New Year
• Urban Sports Club membership and BVG ticket subsidy
• Exclusive employee discounts on Yoshi En products and selected partner brands (e.g. Apple, Expedia, Flaconi)
• A modern and inspiring office in Berlin with free premium teas, tastings and regular team events

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing and personal growth. The lack of natural high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy as natural as possible, absolutely pure, free from any additives and of the highest quality. We work in strategic partnership with CVC and Sunday Natural is now one of Germany’s most renowned quality manufacturers with its own research and development department in Berlin. For the continuous improvement of our products we collaborate with selected research institutes, scientists, therapists, farmers and professional associations.

We take our ecological responsibility very seriously: the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow but at a sustainable pace. Our goal is to foster a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented and visionary team members.

We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under-represented backgrounds to apply even if you don’t match 100% of the requirements.