Head of Brand and Marketing Strategy

Sandvik; Düsseldorf; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

A leading manufacturing company in Düsseldorf is looking for a senior leader to drive marketing strategy and enhance brand management. The successful candidate will lead transformation initiatives, focus on customer experience, and ensure alignment with corporate goals. Ideal for applicants with extensive marketing strategy experience and strong leadership abilities.

Leistungen

Fair and rewarding benefits

Career opportunities in a global environment

Qualifikationen

• Extensive experience in brand strategy and marketing at managerial or executive level.
• Solid background leading transformation initiatives and driving CX innovation.
• Strong leadership skills and ability to communicate clearly.

Aufgaben

• Develop and oversee global marketing strategy to drive transformation.
• Lead strategic brand management to ensure consistency and differentiation.
• Define and drive customer experience strategy across all touchpoints.

Kenntnisse

Brand strategy

Marketing strategy

Customer experience

Leadership

Analytical thinking

Jobbeschreibung

Overview

Ready to shape the future of our brand and customer experience at Sandvik Coromant? This is your opportunity to step into a strategic role that drives transformation, strengthens our market position, and puts customer needs at the center of everything we do. Be part of something bigger – join us on an exciting journey of transformation. At Sandvik Coromant, we don’t just lead the manufacturing industry – we’re reshaping it. As a global leader in advanced manufacturing, we're on a journey to transform how we work and how we create value. Our industry is changing faster than ever, and we’re committed to delivering smart, end-to-end solutions, products and services to our customers. We’re doing it with passionate change makers – people who challenge the status quo. This is your opportunity to be part of a team built on high-trust, empowerment, collaboration, bold ideas, and shared purpose. Together, we’re shaping the future of manufacturing – with our customers at the heart of everything we do.

Your mission

In this role, you play a crucial role driving marketing strategy to support the strategic plan and transformation efforts. You also lead the development and orchestration of our global brand strategy and customer experience (CX). You have a central role in our shift from product to solution selling, and you work in close collaboration with Product and Solutions Management and Sales to ensure our marketing efforts are aligned with business priorities and customer insights.

Your mission includes:

• Developing and overseeing global marketing strategy in alignment with Product and Solutions Management and Sales to drive the transformation from selling products to selling solutions.
• Strategic brand management with ownership of our brand portfolio and architecture to ensure consistency, relevance, and differentiation across markets and segments.
• Building brand preference and aligning brand strategy with corporate transformation goals.
• Defining and driving CX strategy and method to enable employees to deliver seamless, customer-first experiences across all touchpoints.
• Translating insights into actionable strategies that enhance brand equity, customer satisfaction, and marketing effectiveness.

You also lead the development and implementation of our customer needs framework, helping inform strategic decisions across functions. As a leader, you guide a team of strategists and planners across global and regional functions, foster a culture of innovation, and represent the function in executive forums and transformation programs.

The location is flexible between our Sandvik Coromant offices. You report to the Vice President of Marketing and Communication.

Your profile

We are looking for a senior leader with extensive experience in brand strategy, marketing strategy, planning, and customer experience at a managerial or executive level. This forms the foundation of your expertise. You have a solid background of successfully leading transformation initiatives, driving CX innovation, and building marketing strategies that deliver measurable results. Navigating matrix organizations and collaborating across functions and geographies comes naturally to you.

Strong leadership skills and analytical thinking are some of your strengths – you know how to turn insights into strategy and action. Communicating with clarity and managing stakeholders effectively are part of your everyday toolkit. You bring a strategic mindset, paired with a deep understanding of how to align marketing with business goals and customer needs.

Our culture

Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.

Contact information

Union contacts (Sweden):

• Thomas Lilja, Unionen, [phone]
• Tord Engström, Akademikerföreningen, [phone]
• Peter Olsson-Andrée, Ledarna, [phone]

Recruitment Specialists: Anna Pettersen and Hanna Thomas

Hiring manager: Jenny Fernqvist

To learn more about our recruitment process, please visit our career site or contact HR Services at [e-mail]

How To Apply

Send your application no later than October 5, 2025. Click apply and include your resume and cover letter in English. Please note that we don’t accept applications by e-mail. Job ID: R0083686.

As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. When you apply for this job, you will therefore receive an invitation via email to a personality and logic ability test. Feedback comes immediately after the test has been completed and the selection process begins after the application deadline.