Growth Marketing Lead

pairtu; Deutschland; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A health tech company in Germany is seeking a Growth Marketing Lead to spearhead performance marketing initiatives. The ideal candidate will have over 8 years of experience in scaling paid channels and a strong analytical background. Responsibilities include running campaigns across various platforms and optimizing patient journey funnels. This role requires a quant-driven mindset and knowledge of AI tools. Competitive compensation and the opportunity to drive impactful marketing strategies await.

Qualifikationen

• 8-10+ years in performance marketing, especially scaling paid channels.
• Experience in healthcare/health tech desired.
• Quant-driven with knowledge of CAC, LTV metrics.

Aufgaben

• Run and scale campaigns across Google, Meta, YouTube, and emerging channels.
• Identify friction points in patient journey and improve conversion rates.
• Set up tracking pipelines for measuring CAC/LTV.

Kenntnisse

Performance marketing

Funnel optimization

First-party data analysis

AI tools utilization

Campaign scaling

Jobbeschreibung

What we're looking for?

We need a Growth Marketing Lead with 8-10+ years of experience in performance marketing, specifically scaling paid channels profitably (Google, Facebook, YouTube, etc.). You should be quant-driven, AI-curious, and have at least one meaningful role in healthcare/health tech (not biotech). You will be hands-on with performance marketing, funnel optimization, and retention experiments, leveraging AI tools, first-party data, and deep analytics to drive efficient CAC, improved conversion, and stronger LTV. Bonus points if you have marketed directly to Medicare or senior populations, built SEO, organic, affiliate, or influencer channels, or worked cross-functionally with product/ops to improve retention and LTV.

What you'll do:

• Own Paid Acquisition & Growth Experiments: Run and scale campaigns across Google, Meta, YouTube, and emerging channels, using AI workflows to accelerate audience segmentation, creative generation, and rapid testing.

• Optimize Funnels & Retention: Map the patient journey and identify friction points, continuously improving conversion rates from ad click "> intake "> advocate call "> retention.

• Leverage First-Party Data: Set up tracking pipelines, send events via Conversions APIs, and measure CAC/LTV rigorously, building dashboards that guide weekly spend and creative decisions.

• Build a Repeatable Marketing Engine: Identify what works and double down, translating learnings into a scalable playbook for acquisition and retention.