Global Strategic Marketing Director

LivaNova; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A global medical technology company in Germany is seeking a Marketing Director for their CP business. This role involves leading the development of a comprehensive marketing strategy, overseeing product launches, and managing a team of marketing professionals. The ideal candidate will have at least 10 years of experience in marketing or sales within the Med Tech field and a strong track record of successful brand building. This position offers the opportunity to make a significant impact on product strategy and market presence.

Qualifikationen

• Minimum of 10 years' experience in Marketing/Sales within Med Tech or pharmaceuticals.
• Demonstrated ability to work collaboratively across the organization.

Aufgaben

• Lead development of the CP business strategy together with senior management.
• Ensure execution of the portfolio roadmap in collaboration with R&D.
• Drive brand positioning and ensure successful product launches.
• Build and maintain relationships with key opinion leaders and stakeholders.
• Manage a high-performing team of marketing professionals.

Kenntnisse

Proven track record of successful product launches and brand building

Proven track record of leading and managing marketing or business teams

Strength of interpersonal skills; proven ability to manage by influence

Strong analytical skills and problem-solving attitude

Strategic and Innovative mindset

Proven successful project management leadership skills

Results oriented

Ausbildung

Master's degree in marketing / business administration / health science

Jobbeschreibung

Join us today and make a difference in people's lives

Position overview

This position is responsible to lead, develop the CP business strategy together with the VP of Global Strategic Marketing. This position will lead the evaluation of the CP business product portfolio and ensuring the right strategic initiatives are started to realize CP's business objectives. From a product line perspective, it will oversee the CP disposables and non-cardiac product line activities. To achieve this, this role will have direct marketing reports with the responsibilities for these products and product lines. This includes oversight of hardware, software and ancillary products as well as full product life cycle management responsibilities. The marketing director reports to the VP GSM.

Global Marketing Strategy

Develop and execute a comprehensive global marketing strategy aligned with the company's overall business objectives in relation to the disposable and non-HLM product lines

Support the creation and communication of the CP strategic plan

Ensure the execution of the portfolio roadmap in collaboration with R&D

Drive brand positioning and messaging to establish a strong market presence and differentiation in the perfusion space, in collaboration with the Communication manager.

Ensure early marketing assessment for innovation opportunities and drive development and implementation of marketing deliverables as defined in the innovation framework

Product Launches

Be accountable for the successful launch of new product introductions, ensuring effective global go-to-market strategies, product positioning, and promotional activities.

Collaborate with cross-functional and regional teams to coordinate product launches and marketing campaigns.

Market Analysis and Competitive Activities

Identify market research needs and define relevant market research projects

Utilize market research to guide product development and enhance marketing strategies.

Drive competitive monitoring, response messaging, and objection handling to support the global sales force

Drive and own the global marketing data framework to provide relevant market data for the marketing deliverables

Customer Engagement

Build and maintain strong relationships with key opinion leaders, healthcare professionals, and key stakeholders globally.

Participate in the development of targeted marketing programs to engage and educate customers, creating brand loyalty and advocacy.

Collaboration

Collaborate closely with regional marketing teams to ensure consistency in messaging and execution of global marketing initiatives and to understand customers' and field teams' needs and develop relevant content and tools

Work cross-functionally with R&D and regulatory teams, OPS and Quality teams, to align marketing efforts with business goals.

Team Management

Build and manage a high-performing team of marketing professionals based on the LivaNova MVP

Ensure high-level of market, customer and product knowledge within the team

Budget Management

Develop and manage a marketing budget, ensuring efficient allocation of resources to implement annual marketing plans, aligned with the company objective.

Monitor and report on key performance indicators, adjusting strategies as needed for continuous improvement.

Knowledge and Skills Required

• Proven track record of successful product launches and brand building.
• Proven track record of leading and managing marketing or business teams
• Strength of interpersonal skills; proven ability to manage by influence and work as part of a collaborative team
• Strong analytical skills and problem-solving attitude with a demonstrated ability to work collaboratively across the organization in a demanding and action-oriented environment
• Strategic and Innovative mindset, demonstrated ability to design marketing strategy, plans and lead through execution
• Proven successful project management leadership skills
• Results oriented

Educational Background

• Minimum of 10-years' experience in Marketing / Sales within Med Tech or pharmaceuticals.
• A master's degree in marketing / business administration / health science is desired.

Travel Requirements

• Willingness to travel up to 50%.

This role is crucial for driving the marketing strategy and operational success of LivaNova's CP portfolio. It emphasizes leadership, analysis, teamwork, and a strategic approach to market.

Valuing Different Backgrounds

LivaNova values equality and diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination. Our selection process is driven by the key demands / requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-job-related disability / handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.

Notice to Third Party Agencies

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Beware of Job Scams

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons posing as LivaNova recruiters or employees. The scammers may attempt to solicit confidential, personal information, such as a social security number, or your financial information. LivaNova will never ask for fees prior / during / after the application process, nor will we ask for banking details or personal financial information in return for the assurance of employment. If you are concerned that an offer of employment might be a scam or that the recruiter is not legitimate, please verify by searching for "See Open Jobs" on, and check that all recruitment emails come from an email address.