Global Marketing Director, evoZero (f/m/d)

Heidelberg Materials AG; Heidelberg; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A leading construction materials company is seeking a Global Marketing Director for evoZero to lead and build a modern B2B marketing organization. This role involves defining marketing strategy, managing a high-impact team, and influencing marketing practices across the enterprise. The ideal candidate should have 10-15 years of experience in marketing, a strong background in brand building, ABM, and demand generation, and be a creative storyteller comfortable with data-driven decisions. The position is based in Heidelberg, Germany, with opportunities for remote work.

Leistungen

Flexible working time models with up to 50% remote working

30 vacation days plus additional special vacation days

Attractive compensation with profit share/bonus

Multiple learning & development options

Company fitness room and health initiatives

Canteen with discounted meals

Bicycle and underground parking with charging stations

Qualifikationen

• 10–15 years’ experience in B2B marketing leadership, preferably in industrials or technology.
• Hands-on and data-driven with strategic execution skills.
• Proven experience in brand building, ABM, and demand generation.

Aufgaben

• Define and build the global marketing function for evoZero.
• Develop B2B marketing strategy using ABM, AI, and analytics.
• Build and lead a high-impact team of marketing specialists.
• Partner with Sales and Product teams for unified storytelling.
• Manage agency and vendor relationships for brand consistency.
• Influence global marketing strategy at the enterprise level.

Kenntnisse

B2B marketing leadership

Brand building

Account-based marketing (ABM)

Content strategy

Demand generation

Data-driven decision making

Creative storytelling

Leadership and coaching

Ausbildung

10–15 years of experience in marketing

Jobbeschreibung

At **evoZero**, we are rewriting the rules of construction and redefining how the world thinks about cement. As the **world’s first decarbonized cement** powered by **carbon capture and storage (CCS)**, we’re not just changing materials — we’re changing mindsets.You’ll design what “great” looks like for a global B2B marketing engine — one that doesn’t just follow, but leads the sustainability movement in industrial materials. You will also be the example for what a modern global marketing organization should look like for Heidelberg Materials.The **Marketing Director, evoZero** will build and lead a modern B2B marketing organization to drive global awareness, brand authority, and demand generation for evoZero.Reporting directly to the **VP Global Sales & Marketing, evoZero**, you will define the strategy, infrastructure, and talent model for a data-driven marketing function. You’ll position evoZero as the category leader for decarbonized cement and help shape the future of marketing across the Heidelberg Materials Group.**YOUR NEXT CHALLENGE*** Define and build the global marketing function for evoZero — including brand, communications, digital, and performance marketing.* Develop a modern B2B marketing strategy leveraging account-based marketing (ABM), AI, automation, and analytics to drive measurable pipeline impact.* Build and lead a small, high-impact team of specialists (content, digital, analytics, field, channel, and brand) while fostering a culture of creativity, accountability, and experimentation.* Partner closely with Sales, Product, and Sustainability leaders to ensure unified storytelling and clear differentiation in the market.* Establish evoZero’s voice and identity through integrated campaigns, thought leadership, and digital experiences across global channels.* Develop dashboards and KPIs that quantify marketing impact on awareness, engagement, and revenue.* Manage agency and vendor relationships; drive efficiency and brand consistency globally.* Influence the future shape of global marketing at the enterprise level.**YOUR PROFILE*** A modern B2B marketing leader with 10–15 years’ experience building or transforming marketing functions within industrials, technology, or sustainability sectors.* Experienced inbrand building, ABM, content strategy, and demand generation — ideally for a scale-up or enterprise that has transformed the function.* Hands-on and data-driven, equally comfortable setting strategy and executing it.* Strong leader and coach — able to recruit, develop, and inspire a diverse international team.* Proven ability to partner cross-functionally with Sales, Product, and Executive Leadership to align marketing to commercial outcomes.* Creative storyteller who can translate complex sustainability or technical topics into compelling narratives.* Fluent in English; German or other European languages are a plus.* Based in Heidelberg, Germany(preferred) or elsewhere in the EU with regular travel to Heidelberg (~25%).**OUR OFFER**We are convinced that only those who successfully realize their personal goals can also fully contribute professionally. That's why we offer you attractive benefits, such as:* **Flexible working time** models with up to **50% remote working** within Germany* **30 vacation days** plus additional special vacation days* **Attractive compensation** with **profit share/bonus**, **Christmas,** and **vacation** **payment*** Multiple **learning** **& development** options: support of job-related further training, various technical and leadership development programs* **JobTicket, JobBike** and further **special conditions and discounts** for e.g., gyms* **Company fitness room**, various sports classes, health, and prevention campaigns* Individual onboarding with **buddy program** as well as various **networking initiatives** (Network of Women, International Network etc.)* **Modern headquarters next to the river Neckar** with ergonomic workplaces and height-adjustable desks* **Canteen** with discounted and healthy meals* **Bicycle and underground parking with charging stations** – for e-bike and car... and much more.We are looking for a **Global Marketing Director, evoZero (f/m/d)** who will build the **global marketing function** inside Heidelberg Materials’ most ambitious investment area.The role is based in **Heidelberg**, Germany .