Field Marketing Manager DACH region

QAD, Inc.; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading software solutions provider is looking for a Field Marketing Manager to lead marketing strategies in the DACH region. The ideal candidate will have at least five years of field marketing experience in the software sector, preferably SaaS. Responsibilities include executing field marketing plans, developing demand generation programs, and collaborating with the sales team. This is a full-time remote position based in Germany, offering opportunities for significant impact in marketing campaigns.

Leistungen

Annual company performance bonus

Remote work flexibility

Opportunity for professional growth

Qualifikationen

• A minimum of five years of software/technology field marketing experience, preferably with SaaS companies.
• Self-motivated and able to work autonomously.
• Excellent interpersonal and communication skills in English and German.

Aufgaben

• Build and execute quarterly Field Marketing plans.
• Develop demand generation programs including digital campaigns.
• Communicate with sales leadership to align on marketing goals.

Kenntnisse

Time Management

Construction Experience

Salesforce

Leadership Experience

Ausbildung

Bachelor’s degree emphasis in marketing

Tools

Marketo

HubSpot

Salesforce

Jobbeschreibung

We are seeking a Field Marketing Manager to align with the EMEA Sales and Marketing team supporting the DACH region; preferably the successful candidate would live in Germany.

As the Field Marketing Manager you will be responsible for the strategy and execution of high‑impact field programs to fill the funnel and accelerate to close. This position requires the management and full execution of a unique blend of events and integrated marketing campaigns plus a love of data and analytics. Reporting to the Marketing Director EMEA, the ideal candidate is a modern marketer who has a demonstrated track record of up‑market pipeline generation and deal acceleration programs.

This person will work very closely with the sales team to understand their regional needs and will eventually know the top prospects of each team member and tailor marketing programs accordingly.

Before applying please read below:

This position is a full‑time remote position that will be responsible for covering the DACH Region. Candidates already located in Germany are highly preferred.

Responsibilities

• Build, execute, and measure quarterly Field Marketing plans that include in‑person events, webinars, and integrated campaigns; align with the EMEA Sales Team to support regional pipeline and revenue goals.
• Develop and execute demand generation programs that include paid and owned media, content creation, digital campaigns, and partnerships with relevant third parties and publications.
• Deliver Account‑Based Marketing programs tailored to the sales team’s top accounts.
• Understand and align with internal systems such as lead scoring and nurturing campaign creation, tracking pipeline generation and deal acceleration.
• Coordinate all aspects of tradeshows and networking events in the DACH region.
• Work with trade and networking organizations for the DACH region.
• Analyze program results and optimize as needed.
• Maintain ongoing communications with the Sales Field Marketing peers and cross‑functional teams as necessary.
• Collaborate with sales leadership to understand their goals, align on planning, and obtain buy‑in for field marketing programs.
• Design, tailor, and execute on new and existing channel partner marketing initiatives to drive pipeline and mutual revenue growth.

Qualifications

• Bachelor’s degree emphasis in marketing preferred.
• A minimum of five years of software/technology field marketing experience, preferably with SaaS companies serving the Manufacturing sector.
• Self‑motivated, able to work autonomously and communicate with remote management for extended periods of time.
• Knowledge of Marketo or HubSpot, Salesforce, and other MarTech is preferred.
• Strong demand generation experience building multi‑touch integrated campaigns.
• Excellent strategic thinking skills with the ability to make data‑driven decisions.
• Ability to be creative, efficient, and productive with minimal supervision or guidance.
• Excellent interpersonal, presentation, and communication skills (both verbal & written) in English and German.
• Ability to travel up to 30%.

Additional Information

Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity. This position is also eligible for an annual company performance bonus.

About QAD

QAD Inc. is a leading provider of adaptive cloud‑based enterprise software and services for global manufacturing companies. Global manufacturers face ever‑increasing disruption caused by technology‑driven innovation and changing consumer order; to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented speeds. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high‑tech, and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives, and provides opportunities for growth regardless of background. QAD's DEI program is driving higher levels of diversity, equity, and inclusion so that employees can bring their whole selves to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability or any other federal, state, or local protected class.

Remote Work: Yes

Employment Type: Full‑time

Key Skills

• Time Management
• Construction Experience
• Managed Care
• Management Experience
• Microsoft Outlook
• Utilization Management
• Case Management
• Pediatrics Experience
• Salesforce
• Relationship Management
• Leadership Experience
• Supervising Experience

Department / Functional Area: Marketing

Vacancy: 1