Expert Lead Marketing Controlling (m / f / d)

Westwing Home & Living; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading home and living company in Munich is seeking an Expert Lead Marketing Controlling to maximize marketing investment returns. This role involves analyzing marketing KPIs, leading budget processes, and ensuring impactful marketing strategies. Ideal candidates have over 7 years in marketing performance management, strong data analysis skills, and the ability to work closely with senior leadership. Join a dynamic team with great benefits and a hybrid work model.

Leistungen

Hybrid working mode

30 days of paid holiday

Health and wellbeing offerings

Subsidised company pension scheme

Company daycare next to the office

Qualifikationen

• At least 7+ years of experience in marketing performance management or marketing controlling.
• Deep expertise in marketing ROI modeling and KPI analysis across multiple channels.
• Strong experience working with C-level executives.

Aufgaben

• Monitor and analyse marketing KPIs across all channels.
• Lead budget and forecast processes ensuring accuracy.
• Deliver insights to guide channel allocation and long-term investment strategies.

Kenntnisse

Marketing performance management

KPI analysis

Stakeholder management

Data analysis

Cost optimisation

Tools

Power BI

Tableau

Jobbeschreibung

Overview

As Expert Lead Marketing Controlling, you maximise the return on our marketing investments and drive profitable growth across all channels and regions. You are a trusted partner to the CFO and CMO, combining strategic insight, financial acumen and data-driven decision-making to ensure every euro spent delivers measurable impact. This position is permanent and based in Munich.

Responsibilities

• monitor, analyse and challenge marketing KPIs (ROI, CAC, CLV, payback) across all channels and markets, as well as across our full funnel marketing approach
• identify trends, deviations and efficiency gaps, providing targeted, actionable recommendations for rapid improvement
• lead budget and forecast processes, ensuring accuracy, accountability and alignment with our strategic goals
• deliver high-quality insights to guide channel allocation, campaign planning and long-term investment strategies
• partner with senior leadership in performance reviews, influencing key decisions at board level
• collaborate with BI and Analytics to refine KPI frameworks, attribution models and forecasting methods

You come with

• at least 7+ years of experience in marketing performance management or marketing controlling within e-commerce, omnichannel retail or D2C businesses
• deep expertise in marketing ROI modelling, KPI analysis and cost optimisation across markets and channels
• proven ability to link marketing performance to profitability, shareholder value and strategic growth
• strong stakeholder management skills, with experience working closely with C-level executives
• proficiency in BI tools ( Power BI, Tableau) and advanced data analysis capabilities
• a track record of driving process improvements and fostering a culture of cost efficiency

Why Westwing

Aside from our awesome team and shared purpose, we offer a variety of additional benefits. Come work with us and get :

• an inspiring, international, informal, and nonpolitical environment for you to take ownership and grow your career
• a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels, and regular Q&A sessions
• hybrid working mode with 3 office days per week
• up to 4 weeks temporary work-from-anywhere per year
• 30 days of paid holiday per year
• a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
• 40% off Westwing Collection and 20% off all third-party brands in our shop (each on non-reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasions
• regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
• health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
• discounted green mobility options with public transport or JobRad
• company daycare “Westwing Wichtel” next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
• subsidised company pension scheme
• “Social Impact Day” to use for doing good for environment and / or society