Content Strategist

Google; Deutschland; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading B2B performance marketing agency in Germany is seeking a Content Strategist to manage client relationships, develop custom strategies, and ensure successful marketing campaign execution. The ideal candidate has proven experience in SEO, excellent communication skills, and agency experience. Join a collaborative team focused on innovative marketing strategies.

Qualifikationen

• Proven success in SEO and content strategy.
• Ability to analyze website traffic and SEO metrics.
• Comfortable with client-facing roles.

Aufgaben

• Create and implement custom strategies to achieve client NSMs.
• Collaborate with the Associate Director to address roadblocks.
• Craft creative briefs and content campaigns based on insights.
• Build strong relationships with clients.
• Report strategy progress and impact.

Kenntnisse

SEO and content strategy

Website traffic analysis

Excellent communication skills

Familiarity with industry tools

Organizational skills

Enthusiasm for digital marketing

Agency experience

B2B tech/SaaS experience

Tools

Google Analytics

SEM Rush

Ahrefs

Google Search Console

Screaming Frog

Jobbeschreibung

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Job Summary:

Directive Consulting is a leading B2B performance marketing agency focused on driving revenue through innovative marketing strategies. The Content Strategist manages client relationships, develops custom strategies, and ensures successful marketing campaign execution.

Responsibilities:

• Create and implement custom strategies to achieve client NSMs.
• Use project phases, client marketing goals, ongoing campaigns, and historical data to optimize strategies, collaborating with the Associate Director (AsD).
• Work closely with the AsD to address roadblocks impacting strategy and goal attainment.
• Craft creative briefs and content campaigns based on competitor and audience insights.
• Apply best practices to ensure strategies help clients exceed their goals.
• Use data from Google Analytics, CRM, SEMRush, and Ahrefs to set and review goals, with approval from the AsD.
• Ensure strategy execution and progress tracking using the Asana project management tool.
• Delegate tasks to team members, clients, and ensure timely completion.
• Partner with Project Managers when available to meet deadlines and responsibilities.
• Collaborate with content writers and designers to deliver quality content campaigns on time.
• Build strong, human relationships with clients beyond just deliverables.
• Proactively communicate with clients and internal leadership about timelines, progress, roadblocks, and opportunities.
• Report strategy progress and impact through bi-weekly, monthly, quarterly, and bi-annual reviews.

Qualifications:

• Proven success in SEO and content strategy, including keyword research, on-page optimization, and link building.
• Ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Excellent communication skills, comfortable with client-facing roles and stakeholder management.
• Familiarity with industry tools such as Google Search Console, SEMRush, Ahrefs, Screaming Frog.
• Strong organizational, project, and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Agency experience required.
• Experience with B2B tech and/or SaaS preferred.

Company:

Directive is a trusted B2B and enterprise search marketing agency, founded in 2014, headquartered in Irvine, California, with 51-200 employees. Currently in the Growth Stage.