Content Marketing Manager

VeSync; Düsseldorf; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading consumer electronics company in Düsseldorf is seeking a Content Marketing Manager to develop impactful content strategies. The role involves managing a cross-channel content calendar, optimizing content performance based on KPIs, and collaborating with various teams to ensure aligned messaging. Candidates should have 3+ years of experience in content marketing, preferably in tech-driven sectors. Proficiency in SEO and content planning tools is essential, as well as strong project management skills.

Qualifikationen

• 3+ years of content marketing experience in tech-driven categories.
• Strong ability to translate technical features into engaging content.
• Experience with content and campaign planning tools.

Aufgaben

• Develop and manage a content calendar aligned with product launches.
• Monitor KPIs to optimize content performance.
• Coordinate with internal and external teams on content production.

Kenntnisse

Content marketing experience

SEO knowledge

Project management

Content creation for various formats

Tools

Google Analytics

SEMrush

Asana

Jobbeschreibung

We are seeking a Content Marketing Manager with a strong track record in the consumer electronics sector to drive impactful, insight-driven content strategies that resonate with today’s tech-savvy consumers. In this role, you will lead the planning, creation, and performance optimization of content across digital touchpoints—from product storytelling to educational campaigns and conversion-focused landing pages. This is an opportunity to help shape the voice of a growing brand in a competitive, fast-evolving market. You understand how content can bridge product complexity and consumer benefit—and how to activate that across the funnel.

About the Role

Content Strategy & Execution

• Develop and manage a cross-channel content calendar (website, social, retail) aligned with product launch cycles, retail campaigns, and seasonal priorities
• Translate technical product features into compelling customer benefits and storytelling themes
• Collaborate with Product, Brand, and Creative teams to align messaging across all touchpoints

Performance-Driven Optimization

• Monitor KPIs such as traffic, CTR, dwell time, engagement, and assisted conversions
• Use tools like Google Analytics, SEMrush, or Similarweb to identify SEO opportunities and measure success
• Continuously A/B test content formats, headlines, and CTAs to improve conversion rates

Campaign & Launch Support

• Craft content for global and regional product launches (landing pages, announcement posts, demo scripts, influencer toolkits)
• Partner with media buying and performance teams to ensure consistent messaging across paid and owned channels
• Support go-to-market strategies with demand-gen content like buyers' guides, FAQs, comparisons, and lifestyle storytelling

Cross-Functional Coordination

• Brief and manage internal/external copywriters, video editors, and localization partners
• Ensure content aligns with brand tone, visual identity, and compliance standards (including sustainability and safety claims)

Qualifications

• 3+ years of content marketing experience, with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics)
• Proven ability to translate technical features into engaging, benefit-led content for a variety of formats: product pages, blogs, how-to guides, emails, and social
• Strong SEO knowledge: understanding of keyword strategy and on-page optimization
• Experience working with content and campaign planning tools like Asana, Trello, or others.
• Ability to create and adapt content for different personas and buyer journeys, especially in a D2C and omni-channel retail context
• Strong project management skills—comfortable owning timelines and leading cross-team execution

• Optional: experience working with or briefing influencers, product reviewers, and tech journalists
• Skilled in using CMS platforms and web analytics tools.
• Familiarity with email marketing tools (Klaviyo, Salesforce Marketing Cloud, Mailchimp, etc.) and ability to write content for automation and segmentation