Communication Experts (Audience Insights and Positioning Analytics) – Digital Euro

Den Europæiske Centralbank; Frankfurt; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading European financial institution in Frankfurt is seeking Communication Experts to enhance public understanding of the digital euro. You will analyze data, manage audience insights, and design impactful communication strategies. Candidates should hold a master's degree, have at least four years of relevant experience, and demonstrate strong analytical skills. This fixed-term position offers the opportunity to influence European payment systems.

Leistungen

Benefits related to salary and professional development

Qualifikationen

• Minimum four years' professional experience in insights generation.
• Strong knowledge of research methodologies.
• Excellent analytical and presentation skills in English.

Aufgaben

• Define and implement marketing analytics frameworks.
• Design and manage audience research activities.
• Provide advanced analytics and audience research insights.

Kenntnisse

Communication expertise

Data analysis

Presentation skills

Research methodologies (quantitative & qualitative)

Ausbildung

Master's degree or equivalent

Tools

Dashboard tools

Jobbeschreibung

General Information

Type of contract Fixed-term contract, which may be extended subject to individual performance and organisational needs

Who can apply?

EU nationals

Salary

F/G (bracket 1 - step 1) full time monthly net salary: €5,743 plus benefits, for further information see what we offer.

Role specialisation

Communication Campaigns and Projects

Working time

Full time

Place of work

Frankfurt am Main, Germany

Closing date

15.12.2025

Your team

You will be part of the Positioning and Outreach Division in the Directorate Digital Euro. Our Directorate has a growing team of approximately 100 staff shaping the future of European payments and working to ensure that people across the euro area continue to have secure, convenient and innovative ways to pay – whether in cash or digitally.

For more information about the digital euro project, please visit the hub page on the ECB’s website.

The Positioning and Outreach Division aims to foster public understanding of, and trust in, the digital euro and is responsible for designing, developing and executing the positioning and outreach strategy and plan.

In your role as a Communication Expert, you will be part of the Engagement and Insights team, which is responsible for shaping the narrative surrounding the digital euro project through research, strategy and internal coordination. The team directs clear, consistent and data-driven communication by developing core content and messaging, managing web publishing and delivering insights and analytics on audience perceptions and campaign performance. It also supports strategic planning, disinformation response, and coordination across communication workstreams, ensuring that the Eurosystem speaks with one voice. The team works closely with the Eurosystem via a dedicated communication work group of euro area national central banks.

The ECB is an inclusive employer and we strive to reflect the diversity of the population we serve. We encourage you to apply irrespective of age, disability, ethnicity, gender, gender identity, race, religious beliefs, sexual orientation or other characteristics.

Your role

As one of our two new Communication Experts, focusing primarily on either positioning analytics or audience insights, you will:

Positioning analytics

• define and implement brand and product marketing analytics frameworks and a marketing funnel strategy with clear KPIs;
• introduce a multi-touchpoint attribution model and build robust dashboards and models that drive marketing decisions;
• synthesise product usage data and campaign performance;
• translate analytics into clear narratives, for example by developing enablement materials and giving presentations to senior managers;

Audience insights

• design and manage audience research activities, surveys, key opinion formers perceptions, focus groups and message testing exercises;
• analyse quantitative and qualitative data, providing actionable insights to refine content, campaigns and engagement plans;
• manage relationships with external research agencies and present findings to internal stakeholders.

The positions offer you excellent opportunities to shape people’s understanding of the digital euro by combining strategic positioning with data-driven insights. You will provide advanced analytics, audience research and product usage data that will guide go-to-market strategies. You will design impactful campaigns and hone narratives for senior decision-makers. You will be part of a multicultural team that strives for continuous innovation to make a positive impact on the lives of European citizens.

Qualifications, experience and skills

Essential:

• a master’s degree or equivalent in market research, communications, behavioural science or a related field (see How you can join us for details on degree equivalences);
• in addition to the above, a minimum of four years’ professional experience in generating insights to support product communication go-to-market strategies, campaigns, and market analysis; and/or insights to support audience research and communication activities;
• strong knowledge of research methodologies (quantitative and qualitative) and of dashboard tools and data models, and experience in developing these and applying them to projects or communication products;
• excellent analytical, presentation and drafting skills in English, with the ability to translate research into clear recommendations for product-related communication;
• a proven ability to analyse and interpret data and research findings to inform messaging, positioning and channel selection;
• an advanced (C1) command of English and an intermediate (B1) command of at least one other official language of the EU, according to the Common European Framework of Reference for Languages.

Desired:

• experience in the public sector or financial services;
• experience of technology adoption projects;
• knowledge of the payments industry, retail and e-commerce ecosystems, or financial innovation;
• experience coordinating research agencies and multi-country studies.

You engage collaboratively with others. You pursue team goals and learn willingly from other people’s diverse perspectives. You signal any need for change by explaining it and proposing alternative solutions. You analyse complex information effectively and can evaluate different views to arrive at solutions. You know and anticipate stakeholder needs.

You are motivated to contribute to the ECB’s mission, to serve the citizens of the EU as a member of a public institution and to work with colleagues from all over Europe.

You are motivated to be part of our team and to develop and use your skills and competencies to achieve the aims of this position.

Working modalities

We would be happy to discuss a part-time arrangement for this role.

Further information

The contracts offered will be fixed-term, the appointments being until 31 March 2028.

Temporary appointments may be extended or made permanent subject to organisational needs and budgetary constraints. This may result in a staff member with a non-convertible fixed-term contract being offered a convertible contract in accordance with the ECB Conditions of Employment.

For additional information on this specific vacancy, you can speak to the hiring manager, Ryan Gawn, on [phone] between 15:30 and 17:00 on Thursday, 27 November.

Application and selection process

The recruitment process for this position will be conducted remotely. It may include a pre-recorded video interview in the pre-selection phase and – if you are invited to participate in the subsequent selection phase – a written exercise, a presentation and interviews.

If you are not selected for this position but are still considered suitable, you will be placed on a reserve list (see step 4 of How we hire), from which you might be considered for similar positions within the ECB.

Find out how to apply for a position at the ECB.

Read more about how you can join us.