Brand Manager Parodontax DACH (mwd)

GSK; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A consumer health company is looking for a Brand Manager for Parodontax in Munich. This role involves driving strategic brand development, implementing marketing initiatives, and managing financial accountability. The ideal candidate has at least 3 years of brand marketing experience, strong leadership skills, and financial acumen. This position offers a hybrid work model with an emphasis on work-life balance and extensive employee benefits such as performance bonuses and training opportunities.

Leistungen

Competitive salary

Flexible working arrangements

Performance-based bonus

Extensive training opportunities

Health and well-being benefits

Qualifikationen

• Minimum 3 years of brand marketing experience in the consumer products sector.
• Proven leadership in project-based and routine scenarios.
• Experience with large-scale product launches.

Aufgaben

• Lead strategic direction for Parodontax brand.
• Drive execution of marketing plans and campaigns.
• Manage Parodontax brand P&L for optimal ROI.

Kenntnisse

Brand Marketing Experience

Leadership Experience

Financial Acumen

Adaptability

Ausbildung

Bachelor's degree in relevant field

Master's degree

Jobbeschreibung

Welcome to Haleon. We’re a purpose-driven world‑class consumer company putting everyday health in the hands of our customers. Just three years since our launch we’ve grown, evolved and are now entering an exciting new chapter filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands—including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum—lead resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the potential of our business and our people. We do this through our Win as One strategy, which puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites, inspires and challenges us to be better every day, driven by our agile, performance‑focused culture.

Become part of our team as Brand Manager for Parodontax and shape the future of Oral Health in Munich as soon as possible—an opportunity limited until November 2027.

Are you passionate about brand management and eager to leverage customer insights to drive impactful marketing strategies? If so, this Brand Manager role offers an exciting opportunity to make a significant impact in the oral health industry.

About the Role

As the Brand Manager for Parodontax you will lead the deployment of global strategies and marketing initiatives that align with our brand’s vision. Your leadership will be crucial in achieving both short‑term and long‑term brand sales and profit objectives. This role offers a platform to innovate and grow your career within a dynamic and supportive environment.

Key Responsibilities

• Strategic Brand Development: Craft and refine the strategic direction for Parodontax, grounded in consumer and customer insights.
• Annual Brand & Activation Planning: Lead the development of annual market activation plans focusing on 3‑year growth drivers and cross‑functional team leadership.
• Campaign Implementation: Drive superior execution of marketing plans and campaigns to bring the brand strategies to life, including media creative development and digital programs.
• Manage brand equity: Successful deployment and localisation of global toolkits & Drive innovation strategy through flawless execution of the global innovation vision board.
• Financial Accountability: Manage the Parodontax brand P&L, optimizing budget allocations to maximise return on investment.
• Team Mentorship: Support and mentor junior marketing associates, fostering a culture of learning and development.
• Collaborative Partnerships: Cultivate strong relationships with agencies and cross‑functional teams to deliver exceptional results.
• Performance Tracking: Track results on key brand programs, recommend course correction as necessary based on performance versus Key Performance Indicators.

Qualifications & Skills

• Bachelor’s degree in a relevant field; a Master’s degree is a plus.
• At least 3 years of brand marketing experience in the consumer products sector.
• Proven leadership experience in both project‑based and day‑to‑day scenarios.
• Strong financial acumen and business insight.
• Experience with large‑scale product launches and collaboration within a global matrix organisation.
• Demonstrated success in delivering insights‑based consumer communications and driving brand share growth.
• Ability to adapt and thrive in a fast‑paced entrepreneurial environment, including during organisational changes.

Our Benefits

Join a dynamic team in an inspiring and international environment right in the heart of Munich. Embrace our engaging culture of open direct communication or Du‑Kultur while working in a central location.

Enjoy the flexibility of remote work while maintaining a healthy work‑life balance. Our hybrid model allows employees to work from the office three days per week with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad and our flexible time‑tracking models provide even more freedom.

We offer more than just a paycheck. In addition to a competitive salary aligned with the collective agreement, you’ll receive a performance‑based bonus that recognises your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus and a company pension plan.

We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers and same‑sex couples in family planning. Following the birth of a child, employees are entitled to family‑friendly time off as well as a birth allowance, a childcare subsidy and access to emergency childcare services to ease your return to work.

Health and well‑being are a priority. We provide comprehensive health benefits, including vaccinations and regular access to our products, and sports‑related perks. You’ll also enjoy attractive corporate discounts on fashion, sports activities, concerts and lifestyle offerings, as well as a subsidised canteen with healthy meal options.

Your growth matters to us. We offer extensive training opportunities covering leadership, business skills and technical competencies. You can even participate in our own Mini‑MBA programme at no cost to advance your career.

We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich and our Lease‑a‑bike programme.

Equal Opportunities

Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We create an inclusive culture where different backgrounds and views are valued and respected, supporting the best serving of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of the specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon, please get in touch.

Employment Details

Employment Type: Full‑Time | Experience: years | Vacancy: 1