7NXT CRM Manager Lifecycle & Engagement (mfd)

Gymondo; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading wellness app provider in Berlin is looking for a CRM Manager who excels in dynamic B2C environments. The successful candidate will design and optimize lifecycle experiences for various brands, usingBraze to enhance customer engagement and retention. Candidates should have proven experience in mobile apps and subscription models, with a strong analytical mindset. Benefits include a hybrid work model, generous vacation, and a focus on personal development.

Leistungen

30 days of vacation

Hybrid working model (3 days in office)

Monthly mobility budget

Family-friendly benefits

Qualifikationen

• Deep hands-on experience with Braze and advanced expertise.
• Proven track record in B2C mobile apps with large user funnels.
• Experience in subscription models and conversion-driven communication.

Aufgaben

• Design and optimize lifecycle experiences across multiple brands.
• Build and optimize lifecycle campaigns across various digital channels.
• Apply behavioral principles to increase engagement and reduce drop-offs.

Kenntnisse

CRM skills

Analytical thinking

User empathy

Business Development

Project Management

Account Management

Tools

Braze

Jobbeschreibung

Your Impact

7NXT is the group behind some of Europes leading health and wellness apps - Gymondo 7Mind Buddyfit and Preneo. Across our brands we combine behavioral science great content and personal motivation to create digital experiences that help millions to build healthier routines through movement mindfulness and nutrition.

Were looking for a CRM Manager (m / f / d) who thrives in high-volume B2C environments understands subscription dynamics and knows how to build habit-forming lifecycle journeys that convert engage and retain users at scale.

Your Mission

As part of our CRM Team you will design and optimize end-to-end lifecycle experiences across multiple brands and markets.

• Build launch and optimise lifecycle campaigns across email push in-app and web
• Operate confidently within Braze using advanced segmentation journey orchestration and structured testing
• Improve early-lifecycle performance through onboarding activation trial conversion and reactivation flows
• Apply behavioural principles to increase engagement and reduce early drop-off
• Identify commercial opportunities through experimentation and data-driven analysis
• Collaborate cross-functionally with Creative Analytics and Market teams to deliver high-quality timely lifecycle communication
• Translate insights into clear actionable improvements that drive both engagement and revenue

Your Story

You bring a strong mix of technical CRM skills analytical thinking and user empathy.

• Deep hands-on experience with Braze (certification or clearly demonstrated advanced expertise)
• Braze Certified Digital Strategist
• Braze Certified Practitioner
• Proven track record in B2C mobile apps ideally with large user funnels and fast CRM velocity
• Experience in subscription models and free-to-paid lifecycle strategies
• Familiarity with high-intensity activation approaches (e.g. frequent early touchpoints strong value framing conversion-driven communication) as used by top subscription apps
• A habit-building mindset : you think in triggers routines and motivation loops
• Analytical and experimentation-driven with the ability to interpret lifecycle data and turn insights into action
• Strong communication instincts and the ability to craft clear motivating messages (supported by creative resources when needed)

Nice to have :

• Experience applying behavioural science to lifecycle design
• Exposure to pricing paywall or offer testing
• Experience working across multiple European markets or languages

Why Join 7NXT

• Work across several well-known European consumer brands with significant reach
• High degree of ownership within CRM supported by specialists across marketing
• A mission-driven environment focused on helping people build healthier routines
• A collaborative team cultureshort decision cycles and space to experiment

Our Benefits - Just for You

Success requires positive energy. Thats why we ensure the right conditions are in place - physically mentally and within the team :

• 30 days of vacation per year
• 2 additional days off : December 24 (Christmas Eve) and December 31 (New Years Eve) are officially recognized as paid holidays.
• Hybrid working model (3 days in the office 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7Mind & Gymondo)
• Monthly mobility budget of 30 via Navit
• Family-friendly benefits : childcare costs & sick days for children
• The office classics : fruit & vegetable basket muesli & yogurt (also vegan) drinks & snacks
• A wide range of opportunities for personal growth and development - including a 1000 annual training budget
• Four-legged colleagues are welcome in our pet-friendly office!

Come as you are

We welcome what makes you unique.

At 7NXT Gymondo and 7Mind we believe in diversity openness and team spirit. No matter which gender you identify with whether you have a disability what your neurotype is where you come from what you believe in or how you love - you are welcome here.

Dont meet all the criteria No problem. If you would like to shape the future of health & well-being with us we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure Write to us and well find a way.

About us

At 7NXT we live up to our promise : We empower people to lead a fit and healthy life .

Gymondo & BuddyFit (digital fitness) 7Mind (mental health) and 7NXT Brand Solutions (publishing retail TV) help millions of people live healthier lives physically and mentally.

We believe in trust rather than rigid structures. We give each other support and freedom to grow learn from each other and ask questions that help us move forward. For us working smart means working cleverly rather than endlessly.

And we never lose sight of what really matters : the people we do it all for. Their progress is what drives us. For us responsibility doesnt end at the office door : sustainability inclusion and diversity arent buzzwords theyre part of our everyday life.

Required Experience :

Manager

Key Skills

Business Development,Employee Orientation,Public Health,Account Management,VersionOne,Conflict Management,Project Management,Relationship Management,Team Management,Customer relationship management,Human Resources,Public Speaking

Employment Type :

Full-Time

Experience :

years

Vacancy :

1