Web & Digital Marketing Specialist - Remote Canada

Smile Digital Health; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A healthcare technology company in Toronto seeks a Web & Digital Marketing Specialist to enhance their digital presence through HubSpot and Google Ads. The ideal candidate has extensive B2B marketing experience, strong design skills, and is adept at managing complex campaigns and performance analytics. This role offers remote work options, competitive salary, and flexibility.

Benefits

Remote Work Environment

Flexible Time Away From Work Policy

Competitive Salary and Health/Medical Benefits

Qualifications

• 6+ years in enterprise B2B digital marketing roles with healthcare preference.
• Expertise in optimizing HubSpot websites for leads.
• Experience managing substantial Google Ads budgets.

Responsibilities

• Design and optimize HubSpot web assets for B2B funnels.
• Launch and manage Google Ads campaigns.
• Create brand-consistent digital and campaign assets.

Skills

HubSpot design/development

Google Ads management

Branding/graphic design

Analytics tools

Collaboration skills

Education

Post-secondary degree in marketing or related field

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

Overview

Smile Digital Health seeks a hands-on Web & Digital Marketing Specialist with expertise in HubSpot design/development, Google Ads management, and branding/graphic design. You will play a central role in building and optimizing our digital presence, supporting demand generation campaigns, and helping create Smile solution branding (logos, tradeshow assets, digital collateral). This is an enterprise B2B role focused on designing, implementing, and optimizing HubSpot web assets and Google Ads campaigns that support multi-stakeholder, enterprise-level buyer journeys.

Please note: this role requires enterprise-level B2B digital marketing experience. Candidates with primarily boutique or small business backgrounds may not be the right fit.

Responsibilities

• HubSpot Website & Landing Pages: Design and optimize HubSpot assets that support enterprise B2B lead generation funnels, account-based marketing campaigns, and multi-persona buyer journeys. Customize HubSpot themes and templates to reflect evolving brand guidelines. Implement and track CTAs, forms, and UTM parameters for campaign attribution. Run A/B tests and optimize for conversion performance.
• Google Ads & Analytics: Set up, launch, and manage Google Ads campaigns across search and display. Implement conversion tracking via Google Tag Manager and GA4. Manage campaigns with complex attribution models, long sales cycles, and large budgets. Align campaign tracking and reporting with enterprise KPIs such as pipeline contribution, MQL→SQL conversion, and ACV impact.
• Branding & Graphic Design: Translate Smile branding into refreshed web, digital ad, and campaign assets. Create high-quality visuals, graphics, and layouts for web and marketing use. Ensure brand consistency across all digital channels and touchpoints. Develop campaign assets tailored to healthcare technology audiences (executives, IT, clinicians, payers, regulators). Collaborate with marketing and product teams on brand rollout. Maintain repository of brand approved graphic designs for organizational-wide use.
• Reporting & Optimization: Build dashboards and reporting frameworks for website, campaigns, and ads to track performance, conversion metrics, and ROI. Recommend improvements to increase engagement and lead generation. Monitor and address website issues including broken links, redirects, performance, security, and compliance. Stay up-to-date with industry trends and best practices, and adapt strategies to align with market shifts. Develop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutions. Comply with privacy, security and confidentiality policies.

Requirements

• 6+ years related experience in enterprise B2B digital marketing roles (Healthcare technology experience strongly preferred).
• Proven expertise in building and optimizing HubSpot websites/landing pages for enterprise audiences, with examples of lead gen or demand gen programs.
• Experience managing Google Ads campaigns with significant budgets and long B2B sales cycles.
• Strong portfolio demonstrating enterprise-level web design and branding projects highlighting strong graphic design skills.
• Deep understanding of multi-stakeholder buyer journeys (procurement, IT, clinical, and business audiences) and how to design digital assets that address them.
• Proficiency with analytics tools, e.g., Google Analytics, Adobe Analytics.
• Natural collaborator with strong written and verbal communication skills.
• Excellent creative problem-solving and analytical abilities with a focus on business growth.
• Superior research skills and ability to understand technical concepts and information to translate complex ideas into client-friendly language.
• Exceptional project management and organization skills.
• Post-secondary degree, diploma or certificate in marketing, business, management, or a related field of study and/or equivalent working experience.

Benefits

Some of the benefits we offer:

• Remote Work Environment
• Flexible Time Away From Work Policy including PTO, Personal and Sick Days
• Competitive Salary and Health/Medical Benefits
• RRSP/TFSA/401K Employee Contribution
• Life and Disability
• Employee Assistance Program
• FHIR Study Program and Skillsoft Learning
• Super HAPI Fun Club

Smile's core values include respect, inclusion, embracing our differences, and celebrating shared values because our people are the foundation of our success. We are committed to fostering a workplace that values diversity, equity, and inclusion. We welcome candidates of all backgrounds to apply and encourage informing us if accommodations are needed during interviews or while working at Smile.