Staff Product Manager

WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands); Toronto; Hybrid; CAD 150,000 - 180,000; Full time

Job summary

A leading storytelling platform is seeking a Staff Product Manager to evolve advertising products. This role focuses on creating ad experiences that drive revenue while maintaining user experience. Responsibilities include strategizing product direction, collaborating with cross-functional teams, and leveraging data to optimize ad performance. The position offers a salary range of CAD 150,000 - 180,000 and a comprehensive benefits package. Locations encouraged are Toronto, but remote work options are also available.

Benefits

Top industry health benefits

Career development

Generous vacation policy

Corporate gym discounts

Qualifications

• Experience working on ad tech systems such as ad serving, targeting, pacing, measurement, or experimentation.
• Strong product judgment with the ability to make thoughtful tradeoffs.
• A track record of shipping products that deliver value.

Responsibilities

• Own the product strategy and roadmap for advertising initiatives.
• Partner with engineering and design to deliver high-quality ad products.
• Use data and user insights to inform decisions and measure impact.

Skills

Experience with ad tech systems

Collaborative working style

Clear communication

Job description

Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad—the world’s leading webnovel platform—WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website here.

We are looking for a Staff Product Manager to help build and evolve our advertising products. This role focuses on developing thoughtful ad experiences that drive revenue while respecting the core user experience.

You will work closely with Engineering, Design, and the advertising team to define product direction, prioritize opportunities, and deliver advertising solutions.

Why This Role

Advertising plays an important role in our business, and we believe it should be built with care to support our user experience. This role offers the opportunity to shape how ads are designed, delivered, and experienced, while working alongside a thoughtful, collaborative product team that values strong judgment and real impact.

What You’ll Do

• Own the product strategy and roadmap for key advertising initiatives
• Partner with engineering and design to deliver high-quality ad products from discovery through launch
• Balance advertiser needs with user experience and advertising growth goals.
• Use data, experimentation, and user insights to inform decisions and measure impact
• Collaborate with stakeholders across the organization to align on priorities and tradeoffs
• Identify opportunities to improve ad performance, delivery, tech stack and measurement

Required Qualifications

• Experience working on ad tech systems such as ad serving, targeting, pacing, measurement, or experimentation.
• Experience working within a publisher ad tech environment, including hands on exposure to ad servers, SSPs, and related tooling, with an understanding of how these systems operate together to deliver, measure, and optimize ads at scale
• Strong product judgment and the ability to make thoughtful tradeoffs in complex problem spaces
• Comfort operating in ambiguity and adapting plans as new information emerges
• A collaborative working style and the ability to build trust across teams
• Clear and effective communication
• A track record of shipping products that deliver value to users and the business

Preferred Qualifications

• Experience working on consumer-facing products where user experience is critical
• Familiarity with experimentation frameworks and data-informed decision-making

What we offer (For Full-Time Only)

• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
• Top industry health benefits, including vision and dental
• Your own health/wellness account to spend each year
• RRSP Contributions (Canada), 401K Contributions (USA)
• Generous vacation and Maternity/Parental leave top-up program
• Corporate discount for gym memberships for you and your family
• Work from almost anywhere in the world for part of the year
• Winter break shutdown and a whole lot more!

$150,000 - $180,000 a year

Please note, the above range is listed in CAD. This position qualifies for the full suite of benefits.

About Wattpad

Who are we?

Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.

What does that mean?

We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.

What are we obsessed with?

Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.

How do we work?

Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

Unlock the best of both worlds with a remote role that keeps you connected! We're looking for passionate individuals in the Greater Toronto Area to join our team. While you'll enjoy the flexibility of working from home, you can take advantage of periodically coming to our vibrant downtown Toronto office to connect with colleagues, collaborate on exciting projects, and take part in company events. This is your opportunity to be a part of our thriving workplace culture.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period.

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.

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