VP of Public Relations & Community Engagement

Brandt Group of Companies; Regina; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading communications firm in Regina, SK is seeking a Vice President of Public Relations & Community Engagement. This role is pivotal in shaping and managing the organization’s public image, building media relations, and developing community engagement strategies. The ideal candidate will have experience in media relations, government policy, and internal communications, along with effective public speaking skills to represent the company at various events. This position requires a dynamic leader to help achieve corporate goals through strategic communication efforts.

Qualifications

• Strong background in media relations and communication strategies.
• Experience engaging with government officials and policy development.
• Proven capabilities in sponsorship and community engagement.

Responsibilities

• Build and maintain relationships with media outlets and publications.
• Monitor government policies affecting the organization.
• Develop and implement sponsorship strategies for community initiatives.
• Create and manage internal communication strategies.
• Speak at events representing the organization.

Skills

Media relations

Government policy knowledge

Sponsorship strategy

Internal communication

Public speaking

Education

Bachelor's degree in Communications or related field

Job description

Vice President of Public Relations & Community Engagement – Regina, SK

Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.

The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media, and other non-market communication channels, to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:

Duties & Responibilities

Media Relations

• Building strong relationships with local, regional, and national media outlets
• Building strong relationships with industry publications and their authors/editors
• Working closely with the Advertising, Brand and, especially, the Corporate Voice teams to curate content for distribution
• Implementing and managing Digital Engagement tools to maximize the organization’s share of voice and sentiment across all mediums

Government Relations

• Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond
• Developing and managing an organizational strategy that strengthens relationships with government officials
• Developing materials for internal and external use; including but not limited to, position statements, talking points, white papers, etc.
• Collaborating with credible industry advocates to support areas of common interest
• When applicable, participating in lobbying efforts for key government policy considerations

Sponsorship & Community Engagement

• Crafting and managing a comprehensive sponsorship strategy to maximize the organization’s impact in the communities in which we operate
• Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives
• Playing a lead role in high-impact sponsorships to ensure maximum activation
• Quantifying the value of community opportunities to optimize our investment to impact ratio

Internal Communications

• Building strong relationships with internal stakeholders in order to fully understand their challenges and opportunities
• Developing and managing strategies to create and distribute stronger internal communication tactics (emails, town halls, newsletters, publications, employee contests and more)
• Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others

Issues Management

• If necessary, being the lead in the development of issue management strategies

Public Speaking

• Speaking on behalf of Brandt from time to time at events such as tradeshows, press conferences and other special events