VP of Marketing

Peak Sales Recruiting; Ottawa; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading recruitment firm in Ottawa seeks a visionary Vice President of Marketing to develop and execute a comprehensive marketing strategy. You will lead brand development, demand generation, and digital marketing. Ideal candidates will have a proven track record in high-growth environments and strong knowledge of AI marketing tools. Competitive compensation and the opportunity to shape a new marketing function await you.

Benefits

Competitive salary

Strong equity package

Comprehensive benefits

High-impact work environment

Qualifications

• Proven track record of building and scaling marketing in high-growth companies.
• Deep understanding of AI marketing tools and data analytics.
• Comfortable with both high-level strategy and hands-on execution.

Responsibilities

• Develop and execute a cohesive marketing strategy for brand awareness.
• Define and evolve the brand identity and value proposition.
• Build and execute multi-channel campaigns for lead generation.
• Recruit and lead a high-performing marketing team.

Skills

Strategic marketing development

Brand leadership

Demand generation

Data-driven optimization

Team leadership

Job description

Overview

Description

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Vice President of Marketing

About Us :

Peak Sales Recruiting is the go-to partner for companies across North America looking to build world-class B2B sales teams. Specializing exclusively in placing top-tier sales talent, we help high-growth organizations drive revenue and exceed business objectives through precision recruitment.

Job Summary

With an established track record, a reputation for excellence, and ambitious expansion goals, we're seeking a visionary marketing leader to help us seize emerging opportunities.

The Opportunity :

As VP of Marketing, you'll be the strategic architect and hands-on driver of our brand, demand generation, and market positioning. You'll own the full marketing ecosystem - from inbound and outbound campaigns to content strategy, digital performance, and partnerships. This is a rare opportunity to build a marketing engine from the ground up, shaping the future of a company poised for long-term market leadership.

As our first-ever VP of Marketing, you will be a key member of our executive leadership team, reporting directly to the CEO. You will own the entire marketing function, from strategy to execution, and be responsible for crafting a cohesive brand narrative that resonates with both our clients (hiring managers) and our candidates (sales professionals).

What You'll Do

• Develop and Execute a Cohesive Marketing Strategy - Build and own the end-to-end marketing strategy to drive brand awareness, generate high-quality leads, and support our recruiting teams. Includes brand marketing, content marketing, digital marketing, PR, and events.
• Brand Leadership - Define, evolve, and champion our brand identity, messaging, and value proposition in the market. Ensure brand consistency and manage PR to enhance our reputation.
• Demand Generation - Build and execute multi-channel campaigns (content, email, SEO / SEM, social, events, ABM) to drive qualified leads. Own pipeline metrics and ROI.
• Candidate Marketing - Design and deliver campaigns to attract top-tier sales candidates and support sourcing teams for project-specific candidate needs.
• Digital Growth - Oversee web presence, conversion optimization, and marketing automation to maximize lead flow and nurture relationships.
• AI-Driven Marketing Innovation - Leverage AI tools for personalization, targeting, content creation, analytics, and customer experience. Stay ahead of trends to maintain a competitive advantage.
• Thought Leadership - Position Peak as the go-to authority in high-performance sales recruiting through content, PR, and partnerships.
• Data-Driven Optimization - Own marketing analytics, reporting, and KPIs to continuously improve ROI.
• Team Leadership - Recruit, develop, and lead a small but high-performing marketing team and agency partners.
• Cross-Functional Collaboration - Partner with Sales, Client Success, and Executive Leadership to align marketing with business objectives.

Who You Are

• A Strategic Builder - Proven track record of building and scaling marketing in high-growth companies, ideally in B2B services, SaaS, or recruiting / HR tech.
• Full-Stack Marketer - Comfortable with both high-level strategy and hands-on execution across brand, demand gen, digital, and AI marketing.
• AI-Savvy Innovator - Deep understanding of AI marketing tools, automation platforms, and data analytics.
• Sales & Recruiting Enthusiast - Passionate about building elite sales teams and helping sales professionals land dream roles.

Why Join Us?

• Be a Founding Member of the Marketing Team - Build a function from scratch and have a massive impact.
• High Impact, High Growth - Contribute directly to a high-growth business with a huge market opportunity.
• Competitive Compensation - Competitive salary, strong equity package, and comprehensive benefits.
• Great Culture - A team of ambitious, disciplined individuals dedicated to making a difference