VP Marketing, Sales, Revenue

Accent Inns; Victoria; On-site; CAD 152,000 - 228,000; Full time

Job summary

A leading hospitality company in Victoria is seeking a VP of Marketing, Sales, and Revenue. This role involves developing strategies to align marketing and revenue efforts and leading a dynamic team. The ideal candidate will have a strong background in marketing and proven experience in revenue management. The position offers a competitive salary and a chance to work in a vibrant culture focused on employee happiness.

Benefits

100% coverage of medical and dental premiums

Free nights at any of our hotels

Live your Best Life fund

Employee purchase program

Executive leadership development

Access to Rebel Hideaway cabin

Qualifications

• Proven experience in a senior marketing and revenue role.
• Strong analytical and strategic thinking abilities.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Manage and optimize revenue generation across departments.
• Lead cross-functional teams to achieve business goals.

Skills

Leadership

Marketing Strategy

Revenue Management

Collaboration

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

CRM Software

Data Visualization Tools

Job description

VP Marketing, Sales, Revenue

Victoria, BC Full-time $152,000.00-$228,000.00/year

Accent Inns Inc. is a BC-based hospitality company that is different in a good way. Here, we LEAD WITH LOVE, and our number one metric is the happiness of our staff, who we call our Fam-Jam. Our Fall 2025 Employee Survey showed that 95% of our employees are happy to work here, with a 95% participation rate!

We have two hotel chains: Accent Inns, where there is a rubber duck in every room, and Hotel Zed, where we rebel against the ordinary. Our latest venture is ROAR, our live-fire restaurant in Tofino, BC.

We’re growing our executive team—lovingly nicknamed the Care Bears because ‘Executive Team’ was, frankly, lamer—and we’re on the hunt for a VP of Marketing, Sales, and Revenue to join our fun-loving flock of rebels.

This role reports to our President, Chris Campbell, and will work closely with our amazing CEO, Mandy Farmer, to translate Mandy’s vision and design into our hotels and the world. You will manage our three departments responsible for our overall revenue strategy.

Who We Are

Success attracts success, and here you will be working with an extraordinary company. We are a force in the industry:

• We have been named one of Canada’s Most Admired Corporate Cultures four years in a row.
• We received the Tourism Industry Association of Canada’s Business of the Year award for our outstanding business growth.
• We received the Employer of the Year award from Tourism Canada
• We have doubled our revenue and tripled our profits in the last nine years.
• Our owner and CEO, Mandy Farmer, was named Hotelier of the Year by Hotelier Magazine and RBC Women of Influence Entrepreneur of the Year.

Key to our success

is living by our four Core Values every day:

• Be Real
• Have Fun
• Make Everything Better
• Have Each Other’s Backs

Benefits & Work Perks

We cover 100% of medical and dental premiums, PLUS you get free mental health benefits. We also have a bunch of Work Perks just for you:

• Free nights at any of our hotels + discounts for your friends & family
• Live your Best Life fund (we’ll help pay for courses that’ll make your life better, whether or not they’re related to your role with us)
• Employee purchase program so you can get sweet deals on everything from electronics to linens
• Executive leadership development and coaching with our veteran executive coach.
• Free nights at the Rebel Hideaway, a cabin in Tofino BC.
• And MORE!

Salary: $152,000 - $228,000

What the Role is Quacked Up to Be

The VP of Marketing/Sales/Revenue will be wholly responsible for the overall marketing, revenue, and communications strategy to align the three departments responsible for our revenue generation.

Your role is to fill our hotels profitably, position our brands effectively, maximize the right mix, and drive topline revenue across all revenue-generating business areas.

In your first 3 months

You will:

• Spend time learning from the Sales, Marketing and Revenue teams on what is currently working and what is not
• Dedicate a significant amount of time with your team, 1-on-1, to build trusting relationships with each of them
• Meet 1-on-1 with each Care Bear to better understand their roles and departments
• Have dedicated time to learn and practice our Leading with Love philosophy and begin to have a deep understanding of how to lead at Accent Inns
• Learn about our feedback, coaching, and mentor programs at Accent Inns and begin to use them with your teams
• Spend time building relationships with your teams to better understand who they are and what they need from you as a leader
• Build connections, trust and relationships across the organization
• Audit the Marketing, Sales, and Revenue systems alongside your directors
• Begin to build the partnership you will have with Mandy for creative design and branding
• Complete our Orientation program for new leaders
• Learn our brand, tone, and target audience
• Review our Sales, Marketing, and Revenue metrics to learn more about our business

In your first 12 months

You will:

• Aligned Sales, Marketing, and Revenue vision and goals and have begun executing on them
• Built out the first phase of dashboards and reporting for your teams
• Reviewed and adjusted the needs and team design to execute the shared vision for Sales, Marketing and Revenue
• Worked with each of your directors to update their training programs to align with new goals and direction
• Updated our voice and tone guides and educated users on them to ensure consistency across departments and brands
• Run new market research for our ICP for each brand and market segment
• Developed key partnerships to drive our marketing reach and revenue
• Developed a new tradeshow program and strategy alongside your Director of Sales
• Set new targets for Sales and Marketing campaigns and activities
• Worked with Mandy and the Director of Marketing to update our strategy for each of our brands
• Built a close partnership with Operations to ensure guest experience and marketing campaigns are aligned
• Built out the next phases of our influencer and digital marketing initiatives
• Updated the current reporting program for Marketing, Sales, and Revenue at the Care Bear level
• Worked with Mandy to run brainstorming sessions and support her in her creative process
• Built strong relationships with your team, the Care Bears and became a trusted person across the organization
• Taken part in our Emerging Leaders capstone program pitch competition, the Care Bear Cave

You are our creative Care Bear with an eye for metrics and data. You will be a key voice in our strategic planning and ideation for future projects and initiatives for the Accent, Zed, and ROAR brands.

What to expect from us?

Application: We will do our best to review and respond to all applications.

First Interview (60 min): You will meet with Noah Warder, our VP of People and Culture, to discuss your experience, value alignment with Accent Inns, and what you can expect in this role.

Second Interview (90 min): You will meet with Noah alongside Chris (Badders) Baddeley, our Sr. Vice President, to dig into your technical experience, hospitality knowledge, how you collaborate with other departments, executive strategy, and answer questions you have about the team and organization.

Third Interview (90 min): You will meet with Chris Campbell, our President, Mandy Farmer, our CEO, and Morgan Gregory, our Manager of Executive Operations, to discuss executive strategy, Care Bear expectations, the company's risk profile and financial perspective, and other topics.

Project/Presentation: There will be a 4-6 hour paid take-home assignment that will be discussed after the third interview.

Final Interview (120 min): This will be a panel presentation where you will present to the Care Bear team (Mandy, Chris, Noah, and Badders) on your take-home assignment.

Optional Dinner: Depending on timing, schedules, and availability, there may be a final casual dinner with the Care Bear team.

Offer: This is where we get to pop the champagne (or sparkling non-alcoholic apple cider) to celebrate joining our crew of Ducks ‘n Rebels!