UX Content Writer – Marketing

IFG International Financial Group Ltd; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution in Canada is seeking a UX Content Writer for a 6-month contract with potential for extension. The role involves crafting high-impact content across various digital platforms and ensuring compliance with brand and accessibility standards. Applicants should have 3-5+ years of UX content writing experience. This position is primarily on-site in downtown Toronto, offering a collaborative Agile work environment.

Qualifications

• 3-5+ years of UX content writing experience focused on websites and email marketing.
• Strong ability to document technical elements within a structured copy deck.
• Working knowledge of WCAG accessibility standards.

Responsibilities

• Craft high-impact UX content for various marketing platforms.
• Ensure all content aligns with brand voice and editorial style guide.
• Collaborate with legal and compliance teams.

Skills

UX content writing

Documenting technical elements

MS Office 365

JIRA

Confluence

WCAG accessibility standards

Basic SEO understanding

Tools

Adobe Experience Manager (AEM)

Figma

Job description

Our client, a Top 5 bank in Canada is looking to hire a UX Content Writer - Marketingfor an initial 6 Months contract with a high possibility of extension and conversion.This role is 2-3 days a week in the office in downtown Toronto.

Responsibilities

• Craft high-impact UX content for mass marketing offer splash pages, ads, and emails.
• Develop detailed copy decks for:
• Homepage & product pages
• Online Banking (OLB) spaces
• Headless ad spaces in OLB
• Mobile app & mobile web
• Digital application pages
• Net new splash pages
• A/B test ads and splash pages
• Personalized direct offers & Braze in-app messages
• Email campaigns, Google paid search ads, mobile spotlight stories, carousels, TOO & MTO ads

Content Governance & Compliance

• Ensure all content aligns with banks brand voice and follows the editorial style guide.
• Document precise technical elements in copy decks for development and quality assurance teams.
• Adhere to WCAG accessibility standards to ensure content is inclusive and compliant.
• Collaborate with legal and compliance teams to navigate regulatory content requirements.

Collaboration & Workflow Management

• Work within an Agile pod and contribute to scrum/Kanban workflows.
• Use JIRA & Confluence to track tasks and collaborate with cross-functional teams.
• Provide content recommendations based on UX best practices and optimization strategies.
• Participate in A/B testing and iterate content based on performance insights.

Must-Have Skills

• 3-5+ years of UX content writing experience focused on websites and email marketing (not blogs/social media).
• Strong ability to document technical elements within a structured copy deck.
• Proficiency in MS Office 365, JIRA, and Confluence.
• Working knowledge of WCAG accessibility standards.
• Basic understanding of SEO, legal review processes, Agile workflows, development, and QA processes.

Nice to Have

• Experience with Adobe Experience Manager (AEM).
• Understanding of UX design principles for enhanced content usability.
• Familiarity with Figma or similar graphic design tools.

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]