Territory Sales Manager - Western Canada

Open Farm Inc.; British Columbia; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading pet food company is seeking a Territory Sales Manager for Western Canada, responsible for driving growth through relationship building and managing sales strategies. The ideal candidate will have proven sales expertise and be comfortable with travel across Alberta and British Columbia. Compensation includes competitive salary and benefits, along with opportunities for career growth within this dynamic organization.

Benefits

Competitive salary

Full suite of benefits

Wellness stipend

Pet feeding program

Qualifications

• 3+ years of experience in sales, territory management, or business development.
• Proven track record of meeting or exceeding sales targets.
• Must hold a valid driver's license and passport.

Responsibilities

• Develop and manage sales strategies to achieve company goals.
• Regularly visit and phone customers for sales and support.
• Provide sales training to retailers on product features.

Skills

Sales expertise

Relationship building

Data-driven analysis

Negotiation skills

Organizational skills

Tools

Excel

PowerPoint

Job description

Territory Sales Manager - Western Canada

Remote (Must be based out of Alberta or British Columbia)

About Open Farm

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquarteredin Torontoand with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

The Role

We are looking for an exceptional, innovative, and mission-driven Territory Sales Manager to help us continue to build a globally trusted and loved brand.

Reporting into the Canadian Sales Director, the ideal candidate will be an expert at building quality relationships, a sales aficionado, dedicated to driving growth for their customers and a passionate advocate for all things Open Farm. Experience in the pet industry and/or as a Territory Sales Manager is a plus!

Note: We’re looking for a true road warrior. This role involves approximately 60% overnight travel, including trips across Canada and into the U.S. To be considered, you must have a valid driver’s license and a current passport. This position will cover the following provinces: Alberta, British Columbia, Manitoba, and Saskatchewan.

This is a remote position; however, candidates must reside in Alberta or British Columbia

Primary Responsibilities

• Develop and manage sales strategies to achieve company goals, driving sales growth, brand development, and market leadership while overseeing daily sales operations, executing territory plans, and securing new accounts.
• Regularly visit and phone prospective and existing customers for ongoing sales and support
• Provide in-person and phone sales training to retailers on product features and benefits, while managing regional key accounts and chains through joint business planning, promotional execution, and new product introductions.
• Develop, maintain and execute on territory sales target list
• Liaise with the sales representatives of our distributors to establish and service accounts
• Provide ongoing support and assistance to distributor sales representatives while targeting A, B, and C accounts based on present and potential revenue.
• Assist retailers with merchandising, purchasing and replenishment planning
• Participate in trade shows and conventions
• Help to coordinate and attend in-store promotional events
• Resolve retailer issues and complaints in a timely manner

What YOU Bring to the Table

• Proven sales expertise with a track record of meeting or exceeding targets in territory or account-based roles
• 3+ years of experience in sales, territory management, or business development
• Hunter mentality — skilled at prospecting, opening new doors, and driving business growth
• Relationship builder — able to connect quickly, earn trust, and nurture long-term partnerships
• Data-driven seller — comfortable analyzing reports and using insights to inform strategic plans
• Highly organized and able to manage multiple priorities, accounts, and travel demands
• Proactive and resilient — thrives in a fast-paced, entrepreneurial, and competitive environment
• Strong presentation and negotiation skills with the confidence to influence buying decisions
• Financially savvy — experienced in managing and tracking trade and T&E budgets
• Proficiency with Excel, PowerPoint, and navigating sales reporting systems
• Must hold a valid driver’s license and passport and be comfortable with extensive travel

What We Offer

• The opportunity to grow and develop within a mission-driven, dynamic, and fast-growing company.
• Competitive salary, benefits and opportunity for equity incentive compensation
• Great office culture (with lots of adorablepets!) and people who are thoughtful and passionate about work and community
• Casual dress code
• Full suite of benefits - including monthly pet feeding program for someone who loves to keep their pet well-fed year-round
• Annual Wellness Stipend
• This is a remote opportunity; however, the ideal candidate will be based in Alberta or British Columbia, preferably in the Edmonton or Calgary area.

Our Values

We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [e-mail]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.