Strategic Product Marketing Manager — GTM & Adoption Leader

Insense | TikTok & Meta Partner; Remote; CAD 75,000 - 95,000; Full time

Job summary

A leading marketing technology firm in Canada is seeking a strategic Product Marketing Manager to enhance the Insense experience. This role involves developing messaging, coordinating go-to-market strategies, and driving product feature adoption. The ideal candidate will have strong strategic thinking and collaboration skills, with a deep understanding of market insights. This is a unique opportunity to work with diverse teams on impactful marketing initiatives.

Qualifications

• Experience in product marketing or strategic marketing roles.
• Ability to analyze market trends and customer insights.
• Proven track record of developing effective marketing strategies.

Responsibilities

• Own product positioning and messaging.
• Coordinate go-to-market strategy for product features.
• Create assets for sales and customer experience enablement.

Skills

Strategic thinking

Market analysis

Product positioning

Communication

Collaboration

Job description

A leading marketing technology firm in Canada is seeking a strategic Product Marketing Manager to enhance the Insense experience. This role involves developing messaging, coordinating go-to-market strategies, and driving product feature adoption. The ideal candidate will have strong strategic thinking and collaboration skills, with a deep understanding of market insights. This is a unique opportunity to work with diverse teams on impactful marketing initiatives.