Strategic Product Marketing Manager: Content & SEO

Range; Toronto; On-site; CAD 85,000 - 105,000; Full time

Job summary

A forward-thinking technology firm in Toronto is seeking a Product Marketing Manager to lead its SEO and content strategy. This role requires over 7 years of experience in SEO and content development, with a focus on AEO and GEO. The ideal candidate will have strong analytical skills and be adept with tools like GA4 and SEMrush. You will develop strategies that improve organic visibility and drive qualified traffic, while collaborating with various teams to align priorities and optimize results.

Qualifications

• 7+ years of hands-on content and SEO experience (AEO/GEO exposure preferred).
• Proven track record of growing organic traffic and lead generation.
• Experience with tools such as GA4, GSC, SEMrush, and more.

Responsibilities

• Build and execute a unified strategy across SEO, AEO, and GEO.
• Develop data-backed content briefs and editorial calendars.
• Own dashboarding and performance reporting using analytics tools.

Skills

SEO strategies

Content strategy

Data analysis

Cross-functional collaboration

Strong writing skills

Education

Bachelor’s degree in content, marketing, business or related field

Tools

GA4

SEMrush

Ahrefs

Adobe Analytics

ChatGPT/Perplexity

Job description

A forward-thinking technology firm in Toronto is seeking a Product Marketing Manager to lead its SEO and content strategy. This role requires over 7 years of experience in SEO and content development, with a focus on AEO and GEO. The ideal candidate will have strong analytical skills and be adept with tools like GA4 and SEMrush. You will develop strategies that improve organic visibility and drive qualified traffic, while collaborating with various teams to align priorities and optimize results.