Sr. Product Marketing Manager- Shipping

0076 eBay Canada; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading ecommerce platform in Toronto is looking for a Product Marketer to enhance the shipping experience. The role involves driving marketing strategies and collaboration with various teams. Ideal candidates should have over 8 years of experience and a strong background in ecommerce product marketing.

Qualifications

• 8+ years of experience in product marketing.
• At least 3 years leading company-wide initiatives.
• Strong track record in developing product strategies.

Responsibilities

• Drive inbound product marketing and go-to-market strategy.
• Manage the go-to-market strategy for product launches.
• Synthesize market insights to influence product roadmaps.

Skills

Product marketing

Ecommerce experience

Cross-functional collaboration

Data analysis

Communication skills

Job description

Overview

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the role :

eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go to market strategy for the shipping experience on eBay. This is a unique opportunity to become an integral part of the eBay Product Marketing team working with the product and commercial teams focused on improving the shipping experience for eBay’s sellers and buyers. This role will partner cross-functionally with product, design, research, analytics, marketing, communications, customer service, and sales / market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning and generating demand for products and tools, ideally in an ecommerce or marketplace setting. You are also experienced in co-creating go-to-market and marketing plans with external partners. Experience with small and medium sized businesses as well as B2C or C2C ecommerce marketplaces preferred.

What you will accomplish

• Responsible for the product value proposition narrative, messaging, and go-to-market strategy for the shipping experience on eBay for both buyers and sellers, ensuring customer success on the platform.
• You will approach go-to-market in a holistic manner to ensure customers receive relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle : development, launch, and optimization / expansion. Improve the value proposition by using the voice of the customer to optimize product marketing messaging and to provide advise on product recommendations.
• Establish success metrics, and monitor progress towards objectives for product launches and the growth of existing products or services in the market.

What you will bring

• 8+ years of experience in product marketing, with at least 3 years leading company wide initiatives. Strong track record of developing product and go to market strategies at ecommerce companies or within seller-focused organizations at e-commerce companies
• Demonstrated history of encouraging creativity, delivering projects with outstanding quality
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques

Join eBay to drive innovation and market leadership in a dynamic e-commerce environment!

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