Sr Manager, Performance Marketing

Futuretek; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A dynamic gaming company is seeking a Senior Manager, Performance Marketing in Concord, Ontario. In this role, you will develop and implement performance marketing strategies across all brands, oversee campaigns, and lead a team to drive customer acquisition and revenue growth. A minimum of 10 years of experience is required, preferably in the iGaming industry, along with strong leadership and analytical skills. Competitive salary and comprehensive benefits offered.

Benefits

Competitive salary and bonuses

Opportunities for career development

Extended healthcare, dental care, and vision care

Qualifications

• Minimum of 10 years of experience in performance marketing.
• Proven track record in managing multi-million performance marketing budgets.
• Strong analytical mindset to interpret data and trends.

Responsibilities

• Develop and implement comprehensive performance marketing strategies.
• Oversee performance marketing campaigns across various channels.
• Collaborate with teams to align performance marketing with business objectives.

Skills

Performance marketing strategies

Customer acquisition

Data-driven insights

Leadership

Education

Bachelor’s degree in Marketing or Business Administration

Master’s degree

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Location: Concord, Ontario, Canada (In-Office Position)

Company Overview

Join our dynamic and innovative gaming company that’s passionate about creating immersive and cutting‑edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming. If you’re a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team.

Position Overview

We are seeking a highly experienced and strategic Senior Manager, Performance Marketing with a minimum of 10 years of experience, preferably in the iGaming industry. As the Senior Manager, you will be responsible for developing and implementing performance marketing strategies across all brands. This role requires expertise in managing multi‑million budgets to drive customer acquisition, revenue growth, and optimise return on investment (ROI) for our brands.

Main Responsibilities

• Develop and implement comprehensive performance marketing strategies for all brands, focusing on customer acquisition, revenue growth, and ROI optimisation.
• Oversee the planning, execution, and optimisation of performance marketing campaigns across various channels, such as paid search, paid social, display advertising, and affiliate marketing, tailored to each brand.
• Lead a team of performance marketing specialists, providing guidance, mentorship, and fostering a collaborative and high‑performing work environment.
• Collaborate with cross‑functional teams, including brand managers, analytics and creative teams, to align performance marketing initiatives with overall marketing and business objectives.
• Conduct in‑depth market research, competitor analysis, and customer segmentation within the iGaming industry to identify target audiences and inform performance marketing strategies for brands.
• Utilise data‑driven insights and analytics to monitor campaign performance, track key metrics, and identify opportunities for optimisation and improvement specific to each brand.
• Optimise performance marketing campaigns through continuous testing, targeting and creative optimisation, leveraging your iGaming expertise to drive maximum ROI and conversion rates for each brand.
• Collaborate with creative teams to develop compelling ad creative, landing pages and messaging that align with brand guidelines and resonate with the target audience of each brand.
• Manage and optimise performance marketing budgets for all brands, ensuring efficient allocation of resources and delivering measurable results within budget constraints.
• Stay up‑to‑date with industry trends, emerging technologies and best practices within the iGaming space, and apply this knowledge to drive innovation and maintain a competitive edge for brands.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field. A master’s degree is a plus.
• Minimum of 10 years of experience in performance marketing. Experience in the iGaming sector is preferred.
• Proven track record of developing and implementing successful performance marketing strategies and campaigns.
• Experience in managing and optimising multi‑million performance marketing budgets, allocating resources effectively and demonstrating measurable ROI.
• Strong leadership skills with the ability to inspire and motivate a team, drive collaboration and achieve business objectives.
• In‑depth knowledge of performance marketing channels, platforms and tactics, including paid search, paid social, display advertising and affiliate marketing.
• Strong analytical mindset with the ability to interpret data, analyse trends and generate actionable insights for continuous optimisation and improvement.
• Proficiency in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics and attribution modelling, specifically tailored to the iGaming industry.
• Excellent communication and interpersonal skills, with the ability to communicate performance marketing strategies effectively, collaborate cross‑functionally and build relationships with stakeholders.
• Results‑oriented mindset with a proven track record of driving business growth, achieving performance targets and delivering measurable results.

Benefits

Why Join Us

• Exciting projects using cutting‑edge technologies
• Collaborative and supportive work environment
• Competitive salary and bonuses
• Opportunities for career development, growth and advancement
• Fantastic company events
• Benefits including extended healthcare, dental care, vision care, and disability insurance
• On‑site leisure facilities
• On‑site parking