Sr. Field Marketing Manager, Canada

Genesys; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global technology company in Toronto seeks a Sr. Field Marketing Manager to lead the Canadian marketing strategy. Responsibilities include developing plans that drive demand and work in alignment with sales. The ideal candidate has field marketing experience in software/technology and strong communication skills. This role offers flexibility in work arrangements, various employee benefits, and opportunities for career growth.

Benefits

Medical, Dental, and Vision Insurance

Flexible work schedules

Development and career growth opportunities

Qualifications

• Minimum of three years software/technology field marketing experience.
• Experience creating and delivering events and digital marketing campaigns.
• Fluency in French-Canadian preferred.

Responsibilities

• Develop a field marketing plan with input from stakeholders.
• Facilitate conversations with sales stakeholders.
• Research and identify third-party programs to drive new logos.

Skills

Field marketing

Marketing strategy

Project management

Sales alignment

Communication

Education

Bachelor’s degree

Tools

Salesforce

Asana

Job description

Overview

Genesys empowers organizations to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. Join the team and create the future of customer experience together.

Summary

The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Canadian segment of the field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a “General Manager” mentality and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.

The Sr. Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on the top big bet accounts to meet the growth objectives of the business and drive pipeline acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.

In this role, you will report to the VP, North America Regional Marketing and you will work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline. The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture.

Key responsibilities

• Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
• Experience working with and marketing to enterprise accounts.
• Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.
• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
• Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
• Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs.
• Work with Partner Marketing to drive demand gen and channel relationships.
• Manage the allocated Marketing budget to drive optimized investment and ROI.

Knowledge, Skills and Experience

• A minimum of three years software/technology field marketing experience.
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.
• Experience creating and delivering events and digital marketing campaigns that produce results.
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
• Experience owning pipeline targets is a plus.
• High energy and the ability to manage multiple initiatives.
• Knowledge of lead generation and sales cycles for revenue growth.
• Track record of partnering with a high energy, direct sales force.
• Knowledge of Salesforce, Asana and other MarTech is preferred.
• 20-30% travel required.
• French-Canadian speaking preferred.
• Bachelor’s degree preferred.

Benefits

• Medical, Dental, and Vision Insurance
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off
• 401(k) matching program
• Adoption Assistance
• Infertility treatments

About Genesys

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. Visit www.genesys.comwww.genesys.com.

Reasonable Accommodations

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at [e-mail]. You can expect a response within 24–48 hours.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

If a Genesys employee referred you, please use the link they sent you to apply.

Additional Notes

Reasonable Accommodations contact and policy details are provided above. Recruiters will never ask for sensitive personal or financial information during the application phase.