Sports Marketing Manager

Arc'teryx Equipment; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading outdoor apparel company in Canada is seeking a Sports Marketing Manager to manage athlete portfolios, oversee community strategies, and enhance brand awareness. The ideal candidate has over 7 years of experience in sports marketing, a strong passion for outdoor sports, and is proficient in both Japanese and English. This is an opportunity to contribute to a brand deeply committed to outdoor community values.

Qualifications

• 7+ years of experience in sports marketing with a proven track record.
• Proficiency in Japanese and English (both written and spoken) is required.
• Passionate about outdoor sports.

Responsibilities

• Develop and implement a sports marketing strategy aligned with global direction.
• Plan and execute athlete promotions throughout the year.
• Manage relationships with athletes, influencers, and community ambassadors.

Skills

Communication skills

Presentation skills

Collaboration skills

Conflict resolution

Education

4-year bachelor’s degree in Marketing or related field

Job description

Arc’teryx strongly believes that mountain makes us better and our brand purpose is to “Leave It Better” by inspiring our guests to go to mountains, form inclusive mountain communities, spread our coast mountain experience to the world.

Arc’teryx Japan team is seeking a passionate and experienced sports marketing manager to lead the athlete portfolio development, as well as overseeing community strategy and KOL strategy. Through those initiatives, we want to grow Arc’teryx brand awareness and improve guest engagement.

Athletes & Ambassadors

• Athletes/ambassador relationship
• Develop and implement a comprehensive Arc'teryx sports marketing strategy that aligns with global direction and the overall business objectives.
• Plan and execute athletes push promotion throughout year.
• Control and maintain athletes, influencers, and community ambassador portfolio.
• Be responsible for contract control with athletes, influencers, and community ambassadors.
• Actively seek target assets to strengthen the athlete portfolio.
• Stay connected with the global Sports Marketing team to reflect global best practices into the Japanese retail environment.
• Coordinate global athletes visits in Japan.

Event Planning

• In charge of planning events, optimizing our assets.
• Initiate mid-term planning of our Academy event in Japan.
• Manage contractors (agencies and production companies) and seek the best players in the field.

Key Relationships

• Global: Sports Marketing and Brand Marketing departments
• Local: Wholesale Sales, Retail Marketing, Merchandising, Brand Marketing
• External partners: agencies and production companies

KPIs

• Athlete Events
• Retail and wholesale activation
• Customer engagement metrics
• Compliance to marketing budget guidelines
• Annual and monthly marketing budget forecast accuracy

Requirements

• Education: 4-year bachelor’s degree in Marketing, Business, Art & Design or a related field.
• Work experience: 7+ years of experience in sport marketing, with a proven track record of success
• Language skills: Proficiency in Japanese and English (both written and spoken) is required.

Qualifications

• Passionate Outdoor sport person
• Strong communication, Presentation, and Collaboration skills
• Proven ability to manage the relationship with athletes and ambassadors
• Punctuality/ Positive mindset
• Ability to resolve conflict and manage disagreements
• Quick learner (Open to feedback from colleagues and managers)