Sponsorships & Partnerships Marketing Lead

WestJet; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian airline in Calgary is seeking a Marketing Manager for Sponsorships & Partnerships. This role involves leading the activation strategy for major partnerships and enhancing brand favorability through creative campaigns. The ideal candidate has over 10 years in sponsorship marketing and strong leadership skills. Join us to drive impactful marketing initiatives and develop a high-performing team.

Benefits

Travel privileges

Flexible savings and benefit programs

Fun and friendly culture

Qualifications

• 10+ years in sponsorship marketing, sports marketing, partnerships, or brand roles.
• Proven experience activating large-scale sponsorships and partnerships.
• Strong leadership skills with experience managing people.

Responsibilities

• Lead the activation strategy for WestJet’s sponsorships and strategic partnerships.
• Translate partnership assets into integrated plans maximizing business value.
• Manage, coach, and support a team of specialists.

Skills

Relationship-building

Communication

Project management

Creative problem-solving

Data-informed decision-making

Education

Degree in Marketing, Communications, Commerce, or a related field

Job description

A leading Canadian airline in Calgary is seeking a Marketing Manager for Sponsorships & Partnerships. This role involves leading the activation strategy for major partnerships and enhancing brand favorability through creative campaigns. The ideal candidate has over 10 years in sponsorship marketing and strong leadership skills. Join us to drive impactful marketing initiatives and develop a high-performing team.