Social Media Specialist

SMC Communications; Vancouver; Hybrid; CAD 50,000 - 55,000; Full time

Job summary

A marketing agency in Vancouver is seeking a Social Media Specialist to enhance client engagement through effective social media strategies. This full-time role requires creativity, trend awareness, and strong content creation skills. Ideal candidates should have 2 years of experience in a related field and a passion for the food and beverage industry. Competitive salary and comprehensive benefits included.

Benefits

Comprehensive extended health benefits

Four weeks of paid vacation

MacBook Air provided

Phone allowance

Lifestyle allowance

Monthly team socials

Ongoing professional development

Exclusive industry perks

Qualifications

• 2 years of experience in a social media or digital marketing role, agency experience preferred.
• Exceptional writing skills and an eye for design and content trends.
• Detail-oriented, highly responsive and accountable for deadlines.

Responsibilities

• Implement social media strategies and creative campaigns.
• Write compelling captions and create content for various platforms.
• Monitor and respond to comments and messages on social media.
• Support client management by providing insights and reports.

Skills

Marketing

Social Media Management

Copywriting

Photography

Facebook Advertising

Social Listening

SEO

Web Design

Adobe Photoshop

Tools

Hootsuite

WordPress

Job description

Job Title : Social Media Specialist

Location : Vancouver BC (Hybrid)

Salary : $50000 to $55000 (depending on experience) per year benefits

About SMC

Our team is growing and we're seeking a Social Media Specialist to support the marketing team across a range of client social channels. This role requires someone who is the first to observe trends and changes to the social media landscape, has an eye for visuals, and understands the power of creative thinking. The ideal candidate combines a passion for the food and beverage industry with a strong creative mindset and the ability to thrive in a fast-paced environment.

You are

• Passionate about Vancouver's exciting culinary scene and excited to tell client stories.
• Keep a pulse on current affairs and industry trends, especially in food and beverage.
• A strategic and creative thinker always providing clients with fresh ideas and opportunities for brand awareness and press coverage.
• A multitasker who can pivot quickly, manage priorities, meet deadlines and deliver results.
• Meticulously organized with strong attention to detail.
• Interested in growth and adaptable to change, always looking for ways to improve.

Role Overview

As a Social Media Specialist you will support our clients in acquiring new followers, increasing engagement and scaling their influencer campaigns. This role strengthens core capabilities in Social Media Strategy, Content Creation, Channel Management, Client Management & Creative Thought Leadership, and will be instrumental in managing client accounts while leading departmental growth initiatives, optimizing processes, and exploring new service offerings to expand capabilities.

Key Responsibilities

Content Creation and Execution

• Implement social media strategies and creative campaigns that align with client goals.
• Write compelling captions in a variety of brand voices.
• Create and curate written, visual, and video content for Instagram, Facebook, TikTok and other platforms.
• Stay ahead of trends and explore innovative ways to improve content performance and engagement using emerging social and influencer marketing trends to inform strategy.
• Work closely with the photography and video team to ensure relevant content is captured for use across client accounts.
• Contribute to SMC's blog, social media or LinkedIn presence with thought leadership in the social media space.
• Help drive internal initiatives that expand the agency's capabilities in social media and digital marketing.

Channel Management & Engagement

• Oversee day-to-day management of client social media accounts.
• Monitor and respond to comments, messages and mentions to foster community and build relationships.
• Track and analyze performance metrics; adjust campaigns based on insights to meet or exceed KPIs.

Client Management

• Support the team on client management when needed, providing insights and reports on social performance trends and recommendations. Develop strong relationships by understanding client needs and proactively delivering results.

You'll Thrive in This Role if You

• Have 2 years of experience in a social media or digital marketing role (agency experience preferred).
• Are a creative thinker with exceptional writing skills and an eye for design and content trends.
• Love the pace of social media and are energized by experimentation, iteration and optimization.
• Are detail-oriented, highly responsive and accountable for deadlines and deliverables.

How We Support You at SMC

At SMC we believe that when our team thrives our work does too. Our commitment to your growth, well-being and success is reflected in our benefits and workplace culture. Here’s how we show our appreciation:

• Competitive compensation aligned with experience and industry benchmarks.
• Comprehensive extended health benefits (following the three-month probation period) including medical, dental, vision, life insurance and access to an employee assistance program.
• Four (4) weeks of paid vacation per year including three (3) weeks at your discretion plus five (5) additional SMC bonus paid days on pre-set dates to recharge and reset.
• A MacBook Air laptop is provided so you're set up for success from day one.
• Phone allowance of $600 / year accumulated to help cover work-related mobile use.
• Lifestyle allowance of $600 / year (following the three-month probation period) accumulated and designed to support your physical and mental wellbeing.
• Monthly team socials and a connected culture of food lovers because we value celebration, connection and shared wins.
• Ongoing hospitality perks including exclusive dinners, industry invites and friends & family discounts at some of Vancouver's top restaurants.
• Investment in your professional development including mentorship, training and opportunities to lead, grow and innovate.
• A collaborative workplace where your voice matters, ideas are encouraged and leadership is shared.
• Clear values and purpose guiding how we show up for each other, our clients and the community.
• A culture that puts people first—we honor the whole person, not just the job title.

We are an equal opportunity employer. We are committed to a work environment that supports, inspires and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, neurotype, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic.

Experience: Required 2 years (implied by role)

Key Skills

Marketing, Photography, Facebook Advertising, Hootsuite, Social Listening, SEO, Web Design, Adobe Photoshop, Social Media Management, Copywriting, WordPress, Writing Skills

Employment Type : Full-Time

Experience : 2 years

Vacancy : 1

Monthly Salary : 50000 - 55000