Social Media Specialist

JRoss Recruiters; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A leading recruitment firm in Toronto is looking for a Social Media Coordinator to manage content across platforms and execute campaigns. The ideal candidate should have at least 3 years of experience in social media or marketing, alongside strong communication skills and the ability to adapt quickly. This role offers a creative, fast-paced environment, competitive compensation, and opportunities for professional growth within a supportive team.

Benefits

Comprehensive benefits including health and dental

Opportunities for ongoing professional development

Flexible hybrid work structure

Competitive compensation

Qualifications

• Minimum 3 years of experience in a social media, marketing, or PR role.
• Ability to manage multiple projects in a fast-paced environment.
• Valid provincial driver's license and ability to travel as required.

Responsibilities

• Create and optimize engaging content for social media platforms.
• Execute social media campaigns that drive brand awareness.
• Own the TikTok channel end-to-end including content and engagement.

Skills

Strong written and verbal communication skills

Highly organized and detail-oriented

Creative and culturally aware

Proficient in Microsoft Office

Self-starter with time management skills

Education

Post-secondary education in Marketing, Public Relations, or related field

Job description

Create, publish, and optimize engaging content across all major social media platforms.

Manage and grow online communities through active engagement, moderation, and timely responses to comments and messages.

Monitor QSR, social, and cultural trends, bringing forward insights and timely content ideas to the marketing team.

Conduct monthly store visits to stay connected to operations, product knowledge, and regional nuances that inform content and community responses.

Campaigns, Reporting & Performance

Execute social media campaigns that drive brand awareness, engagement, and sales.

Monitor performance metrics and produce monthly sentiment and performance reports for marketing leadership.

Provide post-campaign analysis for national content initiatives and franchisee-funded advertising programs.

Maintain and update KPIs related to engagement quality, responsiveness, and creative performance.

Produce monthly competitor and QSR landscape reports.

Support execution of digital media plans in collaboration with senior marketing leadership.

Digital Advertising & Franchisee Support

Support Local Store Marketing initiatives by fulfilling franchisee requests for store-specific posts, ads, and content.

Execute paid social advertising on platforms such as Snapchat and Reddit in alignment with promotional calendars.

Maintain working knowledge of advertising platforms including Meta, TikTok, Snapchat, and Reddit, or demonstrate a strong willingness to learn.

Provide franchise partners with clear performance summaries for independently funded advertising campaigns.

TikTok & Creator Partnerships

Own the TikTok channel end-to-end, including content direction, posting cadence, trend participation, and community engagement.

Manage relationships with external creators and short‑form content partners, including briefing, approvals, asset intake, and performance tracking.

Cross‑Functional Collaboration

Collaborate closely with Marketing, Brand, and Operations teams to ensure alignment across all communications.

Support cross‑functional initiatives such as product launches, merchandise programs, and PR moments.

Participate in brainstorming sessions and contribute proactive ideas for brand storytelling.

Professional Growth

Engage in ongoing professional development, training, and learning opportunities to expand digital marketing and performance media expertise.

Requirements

Minimum 3 years of experience in a formal Social Media, Marketing, or PR role.

Strong written and verbal communication skills with excellent attention to tone and brand voice.

Creative, curious, and culturally aware with the ability to think strategically and adapt quickly.

Highly organized, detail‑oriented, and comfortable managing multiple projects in a fast‑paced environment.

Self‑starter with strong time management and prioritization skills.

Confident collaborator who can also work independently.

Proficient in Microsoft Office (Excel, Word, Outlook).

Valid provincial driver’s license and ability to travel as required.

Post‑secondary education in Marketing, Public Relations, or a related field, or equivalent relevant experience.

Corporate Culture

This is more than just a job—it’s a chance to be part of a dynamic, entrepreneurial team driving the growth of well‑loved Canadian brands. The company fosters a collaborative culture where creativity is valued, ideas are heard, and career growth is actively supported.

You can expect:

A creative, fast‑paced environment where no two days are the same

Exposure to high‑impact national and international campaigns

The chance to help shape the brand identityof rapidly expanding consumer businesses

A supportive team of marketing and creative professionalswho are passionate about what they do

Competitive compensation commensurate with experience

Comprehensive benefits including extended health and dental coverage

Opportunities for ongoing professional development and training

Flexible hybrid work structure, with a mix of in‑office and remote work

This is an opportunity to do meaningful, brand‑defining work in an environment that rewards initiative, innovation, and excellence.

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