Social Media and Content Specialist

FGF Brands; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A dynamic food brand in Toronto is seeking a Social Media & Content Specialist. This role is aimed at individuals with a passion for social media and creative content development. The specialist will support organic social strategies, manage content calendars, and engage with followers to build brand loyalty. Ideal candidates should have experience as a micro-influencer or content creator, strong writing skills, and be highly organized. Competitive compensation and benefits are offered, along with opportunities for career growth.

Benefits

Competitive Compensation

Health Benefits

RRSP matching program

Tuition reimbursement

Discount program for various services

Qualifications

• Experience as a micro-influencer or content creator with a portfolio.
• Strong understanding of social media trends and best practices.
• Ability to manage multiple brand calendars and priorities.

Responsibilities

• Support the development and execution of organic social strategies.
• Manage day-to-day content calendars for various platforms.
• Create and post short-form social content aligned with brand strategy.

Skills

Photo/video editing skills

Creative thinker

Excellent writing skills

Strong understanding of social platforms

Highly organized

Strong collaboration and communication

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

CapCut

InShot

Canva

Sprout Social

Meta Business Suite

Later

Job description

Social Media & Content Specialist

We’re a naan traditional company…

Summary

We’re looking for a Savvy, Social Media & Content Specialist who thrives in the online space and understands what performs on platforms like Instagram and TikTok. This role is ideal for an emerging creator or micro-influencer who wants hands‑on experience building a brand’s social presence while bringing their own creative perspective. In this role, you’ll support the planning and execution of organic social content across our portfolio of brands, helping to deepen engagement, drive reach, and build connection with our consumers.

Reporting to the Senior Brand Manager, the Social Media & Content Specialist will play a key role in developing channel strategies, managing content calendars, and supporting community engagement. You’ll partner closely with internal teams and external agencies to ensure every post, story, and comment ladder up to our broader brand and business goals.

What FGF Offers

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

Social Content Strategy & Planning

• Support the development and execution of organic social strategies across brand channels (Instagram, Facebook, TikTok, Pinterest, etc.).
• Manage day‑to‑day content calendars, ensuring timely, relevant, and brand‑aligned storytelling.
• Track basic engagement metrics and share insights on what’s working
• Use insights to inform content planning and optimize future content mix.

Social Content Development

• Create and post short‑form content (Ex - Reels, TikToks, Stories)
• Write captions that feel authentic, engaging, and on‑trend
• Assist with managing daily social media activity, engaging with followers in a way that builds brand trust and loyalty — responding to questions, comments, and brand mentions with a consistent voice and tone.
• Stay on top of platform trends, cultural moments, and emerging formats to help keep our brands relevant and engaging.

Required Experience

• Experience as a micro‑influencer or content creator (Portfolio examples welcomed)
• Photo/video editing skills (CapCut, InShot, Canva, etc.)
• Strong understanding of social platforms, trends, and best practices.
• Creative thinker with excellent writing skills and an eye for visual storytelling.
• Highly organized with the ability to manage multiple brand calendars and priorities.
• Strong collaboration and communication skills; able to work cross‑functionally with internal teams and external agencies.
• Role requires 3 days per week on‑site.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is an asset.
• Experience with social media scheduling and analytics tools (e.g., Sprout Social, Meta Business Suite, Later, or similar) is an asset.

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.