Ski Marmot Basin Jasper AB Marketing & Sales Manager

The Fairmont Jasper Park Lodge; Municipality of Jasper; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading resort in Jasper, Alberta, is seeking a Marketing & Sales Manager to drive business growth through strategic marketing initiatives. The role involves managing budgets, overseeing digital marketing efforts, and cultivating relationships with key clients and partners in a vibrant tourism environment.

Qualifications

• Proven 2 to 4 years of marketing and sales experience.
• Strong proficiency in digital media platforms.
• Experience in developing marketing strategies and campaigns.

Responsibilities

• Manage marketing and sales budget and strategy development.
• Oversee multi-channel marketing campaigns and customer engagement efforts.
• Track KPIs and report performance metrics for marketing activities.

Skills

Digital Marketing

Customer Engagement

Campaign Management

Market Research

Sales Relationship Management

Education

Degree or diploma in Marketing

Communications or associated fields

Tools

MS Office

Email Marketing platforms

Job description

Rsmi-JtacJasper, AB Full job descriptionTITLE : Marketing & Sales ManagerREPORTS TO : Vice-PresidentPOSITION OVERVIEW:This is a year-round, full-time role.The Marketing & Sales Manager at Ski Marmot Basin is responsible for developing, managing, and executing the annual marketing and sales budget and program. Under the guidance of the Vice President, this role contributes to both short- and long-term business growth through strategic planning and tactical execution.Key responsibilities include managing relationships with key sales accounts (including travel and trade partners), overseeing public and media relations activities, and ensuring the timely execution of marketing, promotional, and advertising campaigns.Additionally, the Marketing & Sales Manager oversees and collaborates with the marketing and sales team on various initiatives, such as consumer and trade shows, promotions and events, community engagement, digital marketing and social media, content creation, database management, and ongoing communication efforts.Alberta Employment Standards regarding probationary periods apply.Primary ResponsibilitiesMarketing & Sales Strategy DevelopmentCollaborate with senior management to define the resort's marketing and sales objectives aligned with the overall business goals.Develop and implement integrated strategies for marketing and sales to drive resort visibility, customer engagement, loyalty, and overall growth.Campaign and Sales Program Planning & ExecutionDesign and implement multi-channel marketing campaigns to promote Marmot Basin's offerings, including programs, packages, events, and special promotions.Oversee sales initiatives to optimize product distribution, drive sales, and ensure strong relationships with key partners.Ensure consistency in brand messaging across all marketing and sales materials.Budget Management & Resource AllocationDevelop and manage the combined marketing and sales budget in collaboration with the Vice President, ensuring resource optimization across all campaigns, sales efforts, and initiatives.Customer & Market InsightsConduct market research, competitor analysis, and gather customer insights to refine both marketing and sales strategies.Use data to identify opportunities, trends, and areas for improvement in both sales performance and marketing campaigns.Sales Relationship ManagementCultivate relationships with travel, trade, and distribution partners to maximize exposure and revenue.Conduct sales calls and meetings with key clients, ensuring strong and productive partnerships.Attend travel/trade and consumer shows to represent Marmot Basin, generate leads, and increase brand visibility.Digital Marketing & Social Media LeadershipLead and execute the digital marketing strategy, including SEO, SEM, email marketing, social media, and paid campaigns.Build and manage an engaging online community while ensuring the marketing and sales teams collaborate for optimal digital presence.Community Engagement & Brand ManagementFoster relationships with local businesses, tourism bodies, and industry partners to strengthen the resort's brand and drive sales through collaborative efforts (e.g., bundled offers).Ensure a seamless integration of marketing initiatives with guest services and operations, enhancing the overall customer experience.Performance Metrics, Reporting & AnalyticsTrack KPIs for both marketing and sales efforts, ensuring effective ROI analysis.Regularly report on the performance of marketing campaigns, sales activities, and key metrics, providing actionable insights for leadership.Event Marketing & PromotionsLead the development and execution of events and targeted promotions to increase both customer engagement and off-peak visits.Develop and manage customer loyalty programs or VIP experiences to encourage repeat visits and customer retention.Cross-functional Collaboration & LeadershipWork closely with the Operations, and Guest Services teams to ensure seamless marketing and guest experience integration.Qualifications:Degree or diploma in Marketing, Communications or associated fields (preferred) or equivalent experience.Proven two (2) to four (4) years of related experienceSolid understanding of all major digital media platforms (i.e. Website, Facebook, Twitter, Instagram, YouTube, Blogs and Consumer Email)Strong proficiency with all applicable software packages including but not limited to MS Windows; MS Office, including MS Word, Excel, Outlook, and PowerPointWorking knowledge of Email Marketing platforms and principlesIntermediate to advanced level skier or snowboarder (for assignments on the hill).Core Competencies:Strong organizational and time management skills with the ability to multi-taskAble to adapt and prioritize, meeting deadlines, in a fast-paced environmentOperate with a sense of urgency, quickly responding to StakeholdersHave excellent verbal and written communication skills enhanced with good problem-solving skillsMust be able to work according to department and project demandsAbility and willingness to help other departments where requiredHave a professional yet personable demeanorAble to work well independently with an ability to work collaboratively with othersStrong presentation skillsDetail oriented with strong analytical skillsProactive and takes initiativeProfessional deportment with excellent customer service skills.Attributes:Forward-thinkingOutgoing, energetic and an enthusiastic team playerStrong team member able to take directionMotivated and observant; able to perceive needed tasks and complete them without directionSelf-aware; able to identify strengths and gaps in own abilities and trainingTrustworthy and capable of working unsupervisedLove of the mountains and the outdoors, skiing/snowboarding and a desire to live in the small community of Jasper.Supplemental:Respect and adherence to the company's policies and procedures as set in the ?Corporate Policies? and ?Employee Handbook?Understand and adhere to Ski Marmot Basin's ?Harassment Policy? and the company'sOTHER DETAILSPay Type SalaryJob Start Date Saturday, February 1, 2025

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Considering Working in Jasper, Alberta?

Jasper is a popular tourist destination, and has employment opportunities in the tourism and hospitality sectors. Jobs related to outdoor activities, accommodation, and services catering to visitors are commonly available. Additionally, there may be opportunities in retail, healthcare, and other support services.

If you're interested in working in Jasper, it is essential to consider the local job market and explore opportunities that align with your skills and interests. Here are some steps you can take to find work in Jasper:

Understanding the Local Job Market and Working in Jasper, Alberta

Understand the industries that thrive in Jasper National Park; Tourism, hospitality, outdoor recreation, and service-related job sectors are often significant in places like Jasper. Laern about working in the area and learn about the businesses, accommodations, and lifestyle choices that match Jasper employment.

Lifestyle and Employment while Working in Jasper National Park

Explore websites of companies in Jasper that align with your career goals and lifestyle.

Consider acquiring or enhancing skills that are in demand in Jasper's job market. This could improve your competitiveness and help you excel in Jasper's workforce. Remember to tailor your application materials (resume, cover letter) to each job application and follow any specific instructions provided by employers.

Jasper Alberta's Employment Accommodations

Jasper National Park is a stunning and popular national park located in the Canadian Rockies in Alberta, Canada.

Living in Jasper allows residents to enjoy the natural beauty of the park, with easy access to outdoor activities such as hiking, wildlife viewing, and skiing. It is essential to note that living and working in a national park area has unique considerations, including limited development accommodations to preserve the natural environment.

If you are considering employment and living in Jasper National Park, you may want to explore the housing options in Jasper itself or nearby towns like Hinton, which is located just outside the park boundary. Keep in mind that housing availability and costs can vary, so it's advisable to research and plan accordingly. Additionally, employment opportunities may be tied to tourism, hospitality, or other industries related to the Park and its visitors.

Job Opportunities in Jasper National Park

1. Parks Canada Jobs

• Park Wardens - Law enforcement, wildlife protection, and visitor safety.
• Interpretive Guides - Lead educational programs, hikes, and wildlife tours.
• Visitor Services Attendants - Work at visitor centers, providing information.
• Conservation Officers & Ecologists - Protect and manage the park's environment.
• Maintenance Workers - Trail upkeep, infrastructure repairs, and facility maintenance.

2. Hospitality & Tourism Jobs

• Jasper Hotel & Lodge Staff - Front desk, housekeeping, concierges, and management.
• Restaurant & Cafe Workers - Servers, bartenders, cooks, and baristas.
• Tour Guides - Leading sightseeing, historical, or adventure tours.
• Retail & Gift Shop Staff - Working in souvenir shops and outdoor gear stores.

3. Outdoor Adventure & Recreation Jobs

• Rafting & Kayaking Guides - Leading groups on rivers.
• Ski Resort Staff - Ski instructors, lift operators, and patrol.
• Hiking & Backcountry Guides - Leading hiking and backcountry trips.
• Wildlife & Photography Tour Guides - Helping visitors spot wildlife.
• Equipment Rental Staff - Assisting visitors with gear and rentals.

4. Transportation & Support Services

• Jasper Shuttle & Tour Bus Drivers - Driving visitors between attractions.
• Equipment Technicians & Mechanics - Maintaining rental equipment.
• Parking & Traffic Control Staff - Managing visitor areas.

5. Research & Education

• Jasper Wildlife Biologists & Ecologists - Studying and preserving the ecosystem.
• Research Assistants - Assisting in environmental studies.
• Environmental Educators - Teaching conservation programs.

6. Volunteer & Seasonal Jobs

• Jasper Trail Maintenance Volunteers - Assisting in maintaining hiking trails.
• Event Coordinators - Working at events and festivals.
• Student & Internship Programs - Seasonal jobs with Parks Canada and tourism companies.