Senior Specialist, Email Marketing & Digital Engagement

George Brown College; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Toronto seeks a Senior Specialist in Email Marketing & Digital Engagement to enhance student engagement through personalized digital strategies. The role involves managing campaigns, overseeing platform integrations, and ensuring data accuracy for effective marketing efforts. Candidates should hold a relevant degree, have experience with Salesforce Marketing Cloud, and possess strong communication skills. The position offers a hybrid work model with competitive pay and benefits.

Benefits

Hybrid work opportunities

Competitive pension plan

Generous holiday and vacation time

Tuition assistance program

Qualifications

• 8+ years experience with digital engagement platforms.
• Proficient in email marketing automation and journey mapping.
• Experience in CRM and marketing automation integration.

Responsibilities

• Plan and optimize digital engagement activities.
• Lead email and SMS marketing campaigns.
• Manage integrations and oversee vendor projects.

Skills

Excellent written and verbal communication

Interpersonal skills

Education

Minimum four-year degree in relevant field

Marketing Cloud Admin Certification

Completion of Project Management courses

Tools

Salesforce Marketing Cloud

Adobe Photoshop

Project management tools

Job description

Competition Number: REQ 7153

TITLE: Senior Specialist, Email Marketing & Digital Engagement

DIVISION: Marketing & Communications

SALARY: Payband K, starting rate $47.13 per hour

HOURS: Monday to Friday, 9:00 am to 5:00 pm

HOURS PER WEEK: 35

LOCATION: 230 Richmond Street East

WORK MODALITY: Hybrid

STATUS: Temporary Support

VACANCY: Replacement

EFFECTIVE DATE: Immediately to September 2026

CLOSING DATE: January 30, 2026

Land Acknowledgement

George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other.

Equity Statement

George Brown Polytechnic is committed to creating and sustaining an equitable and inclusive learning and working environment. We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities.

GBP Vision

To be a polytechnic renowned for its inclusion, excellence, relevance, impact, and leadership.

Position Summary

The incumbent supports Marketing in nurturing prospective students through personalized email touchpoints, leveraging advanced digital expertise, project and campaign management skills, as well as analytical skills. The incumbent leads project implementations, creates briefs, and provides training. Responsibilities include automations, journey setups, integration testing and cross-functional projects, SMS marketing, campaign testing, monitoring, and optimization recommendations. The incumbent develops segmentations, manages platforms, and collaborates cross-functionally to implement new tools and integrations, complete projects and align efforts with business objectives.

Key Responsibilities

• Plan, implement, analyze, and optimize digital engagement activities to convert prospective students through their lifecycle to students.
• Collaborate cross-functionally to align goals, independently manage campaign logic, testing, launch, and post-mortem optimizations.
• Lead complex email and SMS marketing campaigns, including data flow, segmentation, testing, and analytics.
• Ensure accurate platform integrations and data flow for seamless operations.
• Serve as the marketing subject matter expert for major marketing technological projects, including platform launches and migrations, CRM, and third-party integrations.
• Lead email marketing system-CRM integration projects, oversee vendor work, and ensure implementations align with business objectives.
• Manage projects optimizing automated data transfer between platforms, collaborating cross-functionally to define timelines and advise management.
• Oversee vendor projects, advising on next steps, and supporting team members by resolving roadblocks.
• Act as the database administrator, advising on opportunities, limitations, and feature impacts.
• Ensure database cleanliness with reports and automations; monitor audience health and advise management on solutions.
• Other duties as assigned.

Educational and Experience Requirements

• Minimum four-year degree from a recognized post-secondary institution in Business, E-Marketing, Digital Marketing, Web & Mobile Technologies, Graphic Design, UX, or equivalent education.
• Marketing Cloud Admin Certification is required.
• Completion of Project Management courses is required.
• Minimum eight (8) years advanced knowledge of and experience working with digital engagement platforms such as Salesforce Marketing Cloud, including the following aspects of the tools:
• Email, including Automation Studio and Journey Builder.
• Platform integrations.
• Data management and relational data.
• Landing pages and lead generation forms.
• Experience in other digital marketing tools and platforms as well as CRM (Constituent Relationship Management) and marketing automation integration as well as predictive intelligence modelling an asset.
• Experience using Adobe Photoshop and image editing.
• Copywriting experience is an asset.
• Working knowledge and experience with HTML, CSS.
• Experience with project management tools.
• Working experience in cross-functional projects.

Skills and Attributes

• Excellent written and verbal communication and interpersonal skills.
• Demonstrated commitment to uphold the Polytechnic’s priorities on diversity and equity.

Interview process may consist of a practical skills component.

Notes

• The Polytechnic requires proof of degrees, credentials or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews or offer.

About Us

George Brown Polytechnic prides itself on educating students through real-world learning, in the heart of Toronto. Our faculty and employees make this vision a reality, and we support them by making George Brown a great place to work. See why we are consistently ranked as one of GTA’s top employers.

Why work here?

George Brown Polytechnic offers hybrid work opportunities, a competitive pension plan, generous holiday and vacation time, a tuition assistance program, discounted rates for employees taking Continuing Education courses, and an equitable work environment where everyone matters.

George Brown Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Candidates who require accommodation in the hiring process may contact [e-mail] confidentially.