Senior Social Strategist (Type1)

VML; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Toronto is seeking a Senior Social Strategist to join the Type1 team. In this role, you will develop social strategies, manage content creators, and engage with the community on various social channels. The ideal candidate has 3-5 years of social marketing experience and a degree in marketing or related field. The position embraces a hybrid work model, allowing flexibility and collaboration within the team.

Qualifications

• 3-5 years of social marketing experience.
• Experience working independently and moving projects forward.
• Understanding of social platforms and functions.

Responsibilities

• Develop social strategies, playbooks, and campaign ideas.
• Conduct and synthesize research for strategic decisions.
• Manage content creators and develop daily social content.
• Engage with community feedback to strengthen strategy.
• Collaborate with creative, strategy, and media teams.

Skills

Social marketing experience

Ability to collaborate

Attention to detail

Clear communication skills

Understanding of social platforms

Education

Degree in Marketing or related field

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

Type1 is a fully‑integrated, dedicated super team, made‑up of talented people from VML. Built exclusively for Volkswagen, we craft world‑class ideas for a world‑class brand - bold, award‑winning work that turns heads and moves audiences. From brand and retail to social, digital, and CRM, we deliver creativity that fires on all cylinders, across every moment of the consumer journey.

About the role - Senior Social Strategist (Type1)

Who we are looking for:

VML Canada is seeking a Senior Social Strategist and subject matter expert to join our awesome Type1 team at VML Toronto to work on an iconic brand in the automotive category.

Here's where you come in:

You're a curious, culturally fluent strategist who loves to question assumptions and challenge the status quo. You'll engage with the customer daily through various social channels in order to uncover insights that can guide a brand's ideas and decisions.

What you'll do:

Responsibilities

• Develop social strategies, social playbooks, activations and campaign ideas.
• Conduct and synthesize research, ongoing reporting, social listening, and other data to contribute to the brand's strategic decisions.
• Working with / managing content creators.
• Help to develop and publish daily social content.
• Engage with community comments and feedback in order to ensure that the content is resonating, and to identify any potential issues or opportunities to further strengthen the social strategy.
• Partner with creative, strategy, data, and media teams to support the brand's social marketing goals.

Required Skills

• 3‑5 years of social marketing experience.
• Experience working independently, with the ability to move projects forward without detailed direction.
• Understanding of social platforms and functions, and the ability to share that knowledge with others.
• Ability to collaborate effectively within a team.
• Impeccable attention to detail and clear communication skills.
• Automotive enthusiasm a plus (but not required).
• Degree in Marketing or a related field of study a definite asset

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.