Senior Product Marketing Manager (Remote)

Zesty.ai; Toronto; Remote; CAD 150,000 - 200,000; Full time

Job summary

A leading property and climate risk analytics platform is seeking a Senior Product Marketing Manager to drive go-to-market execution and revenue growth. The ideal candidate will have over 8 years of product marketing experience and a proven track record in technical products. You will create impactful messaging, develop launch strategies, and collaborate across teams to establish market leadership. This remote role offers a dynamic work environment to shape the future of insurance.

Qualifications

• 8+ years of senior-level Product Marketing experience in fast-paced environments.
• Proven track record in driving revenue for technical products.
• Strong familiarity with data products or risk modeling.

Responsibilities

• Own GTM for product launches to drive awareness and revenue.
• Track business impact and measure performance of initiatives.
• Craft messaging frameworks that resonate with key stakeholders.
• Create sales enablement materials to assist in closing deals.
• Lead development of content supporting the buyer journey.

Skills

Senior-level Product Marketing experience

GTM strategy

Data products

Applied AI/ML

Messaging and storytelling

Sales enablement content creation

Cross-functional leadership

Job description

Senior Product Marketing Manager

Remote in Canada or the United States

About ZestyAI

ZestyAI is the leading property and climate risk analytics platform for the P&C insurance industry. Our AI-powered models deliver structure-level insights into risks such as wildfires, hail, and water damage. Powered by proprietary data including aerial imagery, property characteristics, permits, and environmental signals, we help insurers price accurately, underwrite smarter, and reduce losses, creating a healthier insurance market for all.

As catastrophes grow more frequent and complex, legacy models can't keep up. ZestyAI replaces outdated assumptions with dynamic, property-specific intelligence that helps carriers expand access to coverage, guide families and businesses in reducing their risks, and build more resilient communities. Our next wave of innovation leverages agentic AI to accelerate decision-making and unlock new levels of speed, scale, and precision across the insurance value chain.

About the role

We're seeking a Senior Product Marketing Manager to lead go-to-market execution and drive revenue growth across ZestyAI's expanding product portfolio. You will own positioning, launches, content, and sales enablement for key product lines, translating technical innovation into clear messaging, compelling assets, and GTM strategies that convert.

You will lead product and feature launches, shape the narrative in partnership with Product, enable the field alongside Sales, and collaborate with Marketing to drive demand. This is a high-impact, cross-functional role where you'll help establish ZestyAI as the category leader in property and climate risk analytics. The role reports to the Head of Marketing.

What you will do

• Own GTM for product and feature launches: Develop and execute launch strategies across the ZestyAI platform, translating technical AI and data products into business value for P&C insurance, and driving awareness, adoption, and revenue.
• Track and communicate business impact: Partner with Marketing Ops to measure the performance of your initiatives, including influenced pipeline, product adoption, and win rates. Use data to validate strategy and guide iteration.
• Craft messaging that resonates: Build sharp positioning and messaging frameworks that resonate with underwriters, actuaries, product leaders, and executives.
• Drive sales readiness: Create field enablement materials—including pitch decks, one-pagers, objection handling, and battlecards—that are used effectively to help close deals.
• Create high-impact content: Lead development of thought leadership, product collateral, and campaign content that supports every stage of the buyer journey and demand generation.
• Partner across teams: Align with Product on roadmap and launches; Sales on feedback and deals; Customer Success on delivery and enablement; Marketing on campaigns and execution.

Qualifications

• 8+ years of senior-level Product Marketing experience, with success in high-growth, fast-paced environments managing multiple product lines.
• Proven track record owning GTM strategy and driving revenue for technical products with long, complex sales cycles.
• Strong familiarity with data products, applied AI/ML, or the insurance ecosystem. Experience in insurtech or risk modeling is highly valued.
• Exceptional messaging and storytelling skills: ability to translate technical details into clear, compelling value.
• Comfortable working with data: analyze large datasets, extract insights, and translate into strategic and tactical GTM actions.
• Deep experience creating sales enablement content (decks, one-pagers, talk tracks, battlecards).
• Strong cross-functional leadership: ability to drive alignment across Product, Sales, and Marketing without formal authority.
• Comfortable in a fast-moving, high-ownership environment: able to deliver results without waiting for perfect inputs.

If you have more than the stated experience and are operating at a Director level, we still want to hear from you. Title and responsibilities may flex based on your background.

At ZestyAI, you'll help modernize one of the world's most critical industries while making communities more resilient to climate risk. You'll work on meaningful problems with a team that moves fast, operates with integrity, and values real impact over optics. If you want to shape the future of insurance and help families and businesses protect what matters most, this is your opportunity.

Required Experience: Manager

Key Skills: Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type: Full Time

Experience: Years

Vacancy: 1