Senior Product Manager, SEO (Remote - Canada)

Yelp; Toronto; Remote; CAD 124,000 - 233,000; Full time

Job summary

A leading online review platform is seeking a Product Manager SEO to spearhead SEO initiatives. This fully remote role across Canada requires a passionate individual with experience in managing SEO product strategies and driving user growth. The position offers a competitive salary range between CAD$124,000 and CAD$233,000, along with potential bonuses and stock options. Join a dynamic team aiming to connect people with local businesses.

Benefits

Competitive salary range

Potential bonuses

Stock options

Fully remote work

Comprehensive benefits

Qualifications

• Multiple years of SEO product management experience.
• Experience at a top-tier consumer or marketplace business with A/B testing and significant user growth.
• Ability to understand business needs and set effective product strategies.
• Proven success in implementing SEO growth mechanics, especially in consumer marketplaces or social platforms.
• Experience managing the full product lifecycle in a high-growth environment.
• Strong product sense and broad business thinking.
• Ability to foster an inclusive, collaborative, and accountable team culture.

Responsibilities

• Own Yelp's SEO efforts, including developing new levers and optimizing existing ones.
• Develop and execute the vision and roadmap for SEO features.
• Understand search engine and user needs to build features that promote growth.
• Partner closely with technical and product teams for alignment.
• Create an SEO toolkit to support targeted growth initiatives.
• Use data to prioritize roadmap features and optimize SEO experiments.
• Mentor and support hiring efforts to build a world-class SEO product team.

Skills

Linkbuilding

SEO Tools

Keyword Research

Google Analytics

CSS

Content Management Systems

Conversion Optimization

HTML5

Google Search Console

Wordpress

Analytics

Job description

Summary

For 20 years, Yelp has been synonymous with helping consumers discover and connect with great local businesses — from restaurants and nail salons to movers and plumbers. With unmatched local business information, photos, and review content, Yelp provides a one-stop platform to discover, connect, and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, make a reservation, or purchase.

Currently, Yelp experiences 4 billion sessions and 100 million monthly active users in the US alone, with continued organic growth. Yelp sees an opportunity for exponential growth by expanding efforts to address all local needs beyond restaurants, including untapped markets and international areas, expecting transformational growth.

The Product Manager SEO is a key role within our high-performing product team, responsible for driving Yelp's SEO initiatives. You will collaborate with product and engineering teams to build and optimize features leveraging Yelp's extensive high-quality content. Your expertise will help own the SEO roadmap, implement new strategies, and enhance SEO levers such as structured data, internal linking, and meta optimization.

The culture at Yelp combines a dynamic startup environment with the stability and resources of a successful public company. You will have full ownership of your focus area and the ability to make fast decisions in a collaborative setting.

This role is fully remote and open to applicants across Canada. We welcome candidates even if they do not meet every requirement listed; we value great people who can contribute to our team.

What you'll do:

• Own Yelp's SEO efforts, including developing new levers, optimizing existing ones, testing strategies, and contributing to the SEO center of excellence.
• Develop and execute the vision and roadmap for SEO features.
• Understand both search engine and user needs to build features that promote growth without compromising user experience.
• Partner closely with technical and product teams to ensure alignment and successful outcomes.
• Create an SEO toolkit to support targeted growth initiatives.
• Use data to prioritize roadmap features and optimize SEO experiments.
• Mentor and support hiring efforts to build a world-class SEO product team.

What it takes to succeed:

• Multiple years of SEO product management experience.
• Experience at a top-tier consumer or marketplace business with A/B testing and significant user growth.
• Ability to understand business needs and set effective product strategies.
• Proven success in implementing SEO growth mechanics, especially in consumer marketplaces or social platforms.
• Experience managing the full product lifecycle in a high-growth environment.
• Strong product sense and broad business thinking.
• Ability to foster an inclusive, collaborative, and accountable team culture.
• Passion for Yelp's mission of connecting people to great local businesses.

What you'll get:

• Competitive salary range in CAD, plus potential bonuses, stock options, and benefits.
• Fully remote work across Canada.
• More information about Yelp's benefits can be found on our website.

Closing:

At Yelp, we believe diversity enriches our teams and products. We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or other protected statuses. We are committed to providing accommodations for applicants with disabilities. For assistance, contact us at [contact information].

Note: Yelp does not accept agency resumes. Please do not forward resumes to recruiting channels. Yelp is not responsible for fees related to unsolicited resumes.

LI-Remote

Recruiting and Applicant Privacy Notice

Required Experience: Senior IC

Key Skills: Linkbuilding, SEO Tools, Keyword Research, Google Analytics, CSS, Content Management Systems, Conversion Optimization, HTML5, Google Search Console, SEO, Wordpress, Analytics

Employment Type: Full-Time

Experience: Years

Vacancy: 1

Yearly Salary: CAD$124,000 - $233,000