Senior Product Line Manager

EXFO; Quebec; Hybrid; CAD 125,000 - 150,000; Full time

Job summary

A leading technology company is seeking a Senior Product Line Manager based in Quebec to drive the marketing and development of high-value optical test & measurement solutions. This role requires strong business development and technical skills, as well as expertise in telecom technologies. The ideal candidate will manage product strategy, lifecycles, and relationships across departments, and engage with customers effectively. A hybrid workplace model is offered, promoting collaboration and innovation.

Benefits

Diversity and inclusion initiatives

Bilingual work environment

Qualifications

• Extensive experience marketing high-value optical test & measurement solutions.
• Strong knowledge in telecom technologies.
• Proven track record as a Product Manager.

Responsibilities

• Drive product definition and go-to-market strategy.
• Manage full life cycle of product portfolio.
• Conduct market and competitor analysis.

Skills

Innovative thinking

Business development

Communication skills

Telecom knowledge

Tools

Test & Measurement tools

Optical technologies

Job description

Senior Product Line Manager

Main locations: Quebec, Quebec, CA

Job Type: Full-time

Workplace type: Hybrid

Offer number: 5226

EXFO develops smarter test, monitoring and analytics solutions for the global communications industry. We are trusted advisers to fixed and mobile network operators, hyper‑scalers and leaders in the manufacturing, development and research sector. They count on us to deliver superior visibility and insights into network performance, service reliability and user experience. Building on over 35 years of innovation, EXFO’s unique blend of equipment, software and services enable faster, more confident transformations related to 5G, cloud‑native and fiber optic networks.

Since our beginnings in 1985, diversity has been one of EXFO's core values, fostering an inclusive corporate culture. We welcome people with a wide range of skills and experience into a culture that values innovative ideas, teamwork, and a customer‑ and market‑focused approach. We seek the active contribution of everyone, with respect for the individual, the environment and the community. This is how we fulfill our purpose: to ensure the connected world meets the highest expectations, to bring together people, communities and businesses.

Job Summary

The Product Line Manager is a seasoned professional who has extensive experience marketing and positioning high‑value optical test & measurement solutions at telecommunications service providers. Highly developed business development, technical and marketing skills are a must as you will be interacting with internal/external business partners, sales and customers and internal marketing and R&D teams. The Product Line Manager will drive product definition, go‑to‑market strategy and will have responsibility for the full life cycle management of the product portfolio. This position requires a person who can demonstrate strong knowledge in a number of telecom technologies. The successful candidate can operate under minimal supervision, is a self‑motivated and fast learner and is highly competent in developing and executing strategies to foster new business growth of EXFO’s optical field test & measurement solutions.

Product Strategy Competencies

• Innovative, self‑motivated, business‑oriented, and passionate about creating high value products for customers
• Proven track record as a Product Manager recognizing market opportunities and customer needs – and turning them into successful products
• Develop and manage relationships with internal stakeholder groups (Engineering, Sales, Marketing, Operations, Support) to collaboratively plan and operationalize product roadmap.
• Set and communicate clear priorities for the product lines based on strategic objectives, market conditions and customer requirements.
• Business acumen and an entrepreneurial mind‑set bringing strong market analysis, pricing and product marketing awareness to bear as part of your product management toolkit
• Developing and evolving the overall product strategy to drive organic growth
• Developing and providing oversight of line of business strategy, technical direction, and marketing aspects of the product portfolio
• Presenting and defending investment proposals to internal executives
• Commercializing products on a global scale
• Pruning the portfolio to maximize margin while minimizing revenue erosion
• Identify relevant product and market trends, new and disruptive market opportunities for newly explored technologies or expanding existing products into new areas.
• Conduct market and competitor analysis and utilize to enhance strategic decisions and action plans.

Technical Requirements

• Strong knowledge in optical network architecture and associated deployment trends. The candidate should be aware of the business value of testing methodologies and the associated customer methods and procedures.
• Familiarity with test applications and technologies (Optical, FTTx, Data centers etc.) and working experience with test & measurement (T&M) tools and methods used in telecom networks.

Profile

• Excellent leadership and communication skills, strong business acumen and collaborative skills with internal/external business partners and customers.
• Experience working with Telecom Operators (Telco, CATV, MNO) and Data Center / Enterprise customers.
• Strong technical capabilities and ability to engage in-depth conversations with customers
• Maturity and comfort level interacting with senior executives both internally and externally
• Excellent communication skills to lead strategy and development of new business pitches and presentations
• Self‑starter with the ability to communicate and interact with people at all levels, including executive levels, both external and internal to EXFO.
• Autonomous, well organized, and results‑oriented.
• Possess leadership qualities and superior interpersonal and communications skills.
• Strong planning, organizational and prioritization skills.
• Strong work ethic and integrity.
• Operates with a high degree of professionalism.
• Effective written and verbal communicator.
• Demonstrates strong judgment and analytical skill.

EXFO is an equal opportunity employer

Diversity is an asset that has made EXFO strong since its inception because it enriches us. For more information about diversity and inclusion at EXFO, read our DEI Statement.

For positions located in Quebec, the language requirement is French. However, in the context where the incumbent evolves in an international work environment and where the activities take place mainly outside Quebec, we favor bilingualism as a linguistic requirement.