Senior Principal, Canada Sales

Nike; Toronto; Hybrid; CAD 95,000 - 130,000; Full time

Job summary

A leading sports apparel company is seeking a Sport Marketplace Director in Toronto. This role involves developing and overseeing commercial activities, executing strategic plans, and enhancing account relationships to drive revenue and growth. The ideal candidate will have 5+ years of experience influencing senior management and deep knowledge of marketplace dynamics. Strong relationship-building skills and the ability to leverage consumer insights are crucial for success in this hybrid position, requiring on-site presence four days a week and remote work on Fridays.

Qualifications

• 5+ years of work experience influencing Senior Management levels.
• Success building retailer partnerships and unlocking growth.
• Proven ability to grow businesses through consumer insights.

Responsibilities

• Responsible for executing and analyzing category strategic plans.
• Lead joint business planning and growth strategies with key retail partners.
• Collaborate with merchandising, marketing, supply chain, and finance.

Skills

Influencing Senior Management

Deep experience across marketplace

Translating insights

Relationship building

Data-driven decision making

Job description

WHO WE ARE LOOKING FOR

Seeking a dynamic professional with a proven track record of shaping strategic direction and driving collaboration among senior leadership and key partners.

The ideal candidate brings extensive expertise in consumer-focused industries, demonstrating an ability to leverage market insights, inspire cross-functional teams, and foster enduring relationships with retailers. This individual excels at translating sports culture and consumer data into actionable business priorities, guiding complex initiatives from vision to execution in rapidly evolving environments. Strong communication skills and agility in managing change are essential to support business growth and partnership development.

WHAT WILL YOU WORK ON

As the Sport Marketplace Director (SMD) – you will be responsible for developing, applying and overseeing the commercial business activities across the dedicated category ownership. You are accountable for executing and analyzing category strategic plans, delivering growth targets, strengthening account relationships and marketplace distribution to drive revenue, inventory, margin, market share growth and bookings to target across wholesale partners, Nike.ca and Nike Direct channels.

• Seasonal readiness and planning: accountable for landing key seasonal concepts and stories that resonate with consumers and partners
• Sport Strategy: Build and execute sport business plans aligned to Canada & NA priorities.
• Go-to-Market: support the sales team in go-to-market process, key account sell-in, and partner engagements for critical success and to create an end in mind vision with our retail partners
• Marketplace Offense: Maximize opportunities across all consumer touchpoints (Nike.ca, Nike Direct, 3PW Partners).
• Account Partnerships: Lead joint business planning and growth strategies with key retail partners.
• Cross-Functional Leadership: Collaborate with merchandising, marketing, supply chain, and finance to ensure integrated marketplace execution.
• Consumer Insights: Apply data-driven insights to anticipate trends, drive assortment strategy, and influence product flow.
• Allocation process: influence seasonal assortments and deliver account-level allocations that ensure alignment with product strategy, intent and financial targets

WHAT YOU BRING

• 5+ years’ work experience influencing Senior Management levels across both Partners and Internal leadership within Canada and GEO
• Deep experience across marketplace, sales, merchandising or commercial work within Nike or similarly consumer-led organization
• A leader who translates sport, consumer and data-driven insights into clear priorities and actions cross functionally within an organization
• Proven ability to grow businesses by connecting consumer insights, product storytelling, and strong partner execution
• Trusted communicator who shares a strong point of view around a sport-led offense and how product, brand and consumer connect across the marketplace
• Relationship building success in leading complex businesses with a balance of strategic vision and day-today execution
• Demonstrated success building retailer partnerships and unlocking growth through change, ambiguity, and transformation in a fast-paced marketplace
• Ability to travel up to 30% may be required

(In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act (AODA), 2005, and the City of Toronto’s Accommodation Policy, accommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews.)

Please note: This is an individual contributor or People Leader/ Hybrid role based out of our Nike Canada Downtown Toronto HQ (Mondays to Thursdays on-site and Fridays, remote)

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Nous offrons plusieurs mesures d’adaptation pour faciliter notre processus d’entrevue, notamment des lecteurs d’écran, des interprètes en langue des signes, un lieu accessible et unique pour les entrevues en personne, le sous-titrage, ainsi que d’autres ajustements raisonnables au besoin. Si, au cours de votre navigation dans notre processus de candidature, vous constatez que vous avez besoin d’aide ou d’une mesure d’adaptation en raison d’un handicap, veuillez remplir le formulaire de demande d’adaptation pour les candidats.