Senior Optimization Analyst

TD; Canada; On-site; CAD 81,000 - 116,000; Full time

Job summary

A leading financial institution is seeking a Senior Optimization Analyst in Toronto, Ontario. The role involves analyzing customer data, improving online experiences, and executing optimization initiatives. Candidates should have a strong background in analytics and proficiency with Adobe Target and other analytics tools. The position offers opportunities for growth and participation in innovative projects. The ideal candidate will have a passion for improving digital strategies and enhancing customer engagement.

Benefits

Health and well-being benefits

Savings and retirement programs

Career development opportunities

Qualifications

• 3-5 years relevant experience in online analytics or optimization.
• Proficiency with industry leading optimization software.
• Excellent verbal and written communication skills.

Responsibilities

• Plan and execute optimization initiatives across public sites.
• Analyze metrics to improve online sales and user experience.
• Collaborate with stakeholders on KPIs and reporting requirements.

Skills

Adobe Target

Web Analytics Reporting Tools

Analytical skills

Attention to detail

Team collaboration

Education

Undergraduate degree in business, statistics or analytically based discipline

Tools

Adobe Analytics

Google Analytics

Microsoft Office

Power BI

Job description

Work Location

Toronto, Ontario, Canada

Hours

37.5

Line of Business

Business Management, Strategy & Support

Pay Details

$81,600 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Department Overview

The Digital Channels is one of our key distribution channels. The Digital Channels has a global mandate and an enterprise-wide strategy for the Digital Channels across TDBFG. The aim of the channel is to deliver an exceptional, seamless, and effortless experience for customers and clients who manage their activities online. The Digital Channels is accountable for the digital strategy, customer experience and distribution of products and services across businesses.

Digital Channels Insights provides actionable insights through data analysis across several lines of business and functional groups including but not limited to product development, project management, digital marketing, and several other strategic partners.

Reporting to the Practice Chapter Lead, Optimizations & Personalization, the Senior Optimization Analyst will be responsible for understanding customers online, recognizing their digital needs and goals, and measuring their success.

The Senior Optimization Analyst will plan, prioritize, and execute Optimization initiatives across public sites and conversion funnels. This includes A/B (Standard & Premium), multi-variant testing, segmentation, and targeted testing programs. The position will ensure that these initiatives deliver value and improve the client experience across all digital properties (public, conversion funnel, self-service, and mobile properties). Responsibilities include identifying key success metrics, issuing of test plans, technical specifications, the analysis and reporting of results, key learning and recommended next steps.

Key accountabilities include the following

• Prepare A/B (Standard & Premium), multi-variant tests, segmentation, and test plans, manage execution of test plans, analyze results, identify key learning, propose recommended next steps, and publish the results.
• Analyze and report on key metrics, identify trends, issues, and opportunities to improve online sales, site and conversion funnel performance and overall user experience.
• Contribute to the strategic thinking and roadmap development of the optimization testing roadmap.
• Ensure the value of digital data and insights is well understood by partners and key stakeholders.
• Responsible for the effectiveness of optimization projects to deliver business value and improve customer experience, as well as identifying opportunities for future site improvements.
• Collaborate with key stakeholders to define and manage initiatives through the definition of KPIs & website metrics, as well as reporting requirements by engaging with partners in and outside of the channel.
• Analyze data and reports to identify issues as well as revenue generating and cost reduction opportunities, which improve online sales, site performance and overall user experience, ultimately leading to an increase in ROI.
• Identify trends and pain points, draw conclusions, and propose actionable recommendations to key stakeholders within the organization.
• Provide value added analysis to answer questions and anticipate the needs of the Digital Channels teams.
• Create presentations for senior management that clearly and concisely present analysis and recommendations.
• Define, communicate, and enforce Optimization standards and policies.
• Stay abreast of industry trends and innovations to drive new initiatives that contribute to business goals.

Job Requirements

• Undergraduate university degree in business, statistics or analytically based discipline, or equivalent experience.
• Minimum of 3 - 5 years relevant experience and proficiency with Adobe Target and Web Analytics Reporting Tools such as Adobe Target, Adobe Analytics, Google Analytics.
• Salesforce Marketing Cloud Platform know-how and experience is an asset.
• Experienced in the use of industry leading web optimization software, such as Adobe Target, Maxymiser or Google Website Optimizer.
• Advanced skills in all Microsoft Office Software for the creation of management reports, presentations, and having MS Power BI Analytical tool knowledge and knowledge is an asset.
• Good knowledge of digital experience and knowledge of segmentation and behavioral targeting.
• Conceptual thinker with excellent analytical, logical, and organizational skills.
• A strong focus on attention to detail to produce high quality, accurate and timely deliverables to meet deadlines are also required.
• Ability to work independently, as well as exercising strong interpersonal skills to work well in a team environment as a contributing member of the team.
• Ability to prioritize competing requests / multiple tasks in deadline driven environment.
• Excellent verbal and written business communications skills; experience delivering written & verbal presentations of analyses & recommendations to senior management.
• Having a financial services industry background is an asset.

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Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We’re committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only)

Sans Objet