Senior Media Buyer - Broadcast + OOH (Montreal or Toronto)

Media Experts; Toronto; Hybrid; CAD 60,000 - 120,000; Full time

Job summary

A leading media agency in Toronto is seeking a Senior Media Buyer for managing broadcast and OOH campaigns. This role involves negotiating media buys, preparing reports, and training junior staff. The ideal candidate has 3-5 years of experience in media investment and strong negotiation skills. Flexible working options and generous time off are offered.

Benefits

Generous paid time off

Flexible hybrid work model

Training opportunities

Qualifications

• 3-5 years' experience in media investment specifically in Broadcast and Out-of-Home.
• Ability to negotiate effectively.
• Proficient with media research tools.

Responsibilities

• Ownership and management of campaigns.
• Independently negotiate media campaigns directly with sales representatives.
• Prepare and present pre-buy/post-buy reports.

Skills

Negotiation skills

Client service oriented

Analytical skills

Organizational skills

Communication skills

Education

Background in Marketing or Advertising

Tools

Microsoft Office Suite

Media research tools

Job description

Overview

The Senior Media Buyer (Broadcast and OOH) is responsible for preparing, negotiating and documenting the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to Assistant Buyers in the group as well as support the Supervisor / Manager in preparing written documentation to the Planner or Client (e.g., pre-buy / post-buy reports, media evaluations / recommendations, and other pertinent documentation).

This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions. Location: Montreal or Toronto. Salary: $60,000.00-$120,000.00 CAD. Type: Full-time.

Responsibilities

• Ownership and management of campaigns.
• Independently negotiate media campaigns directly with sales representatives.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Execute all relevant revisions to the media buy.
• Explore promotional or value-added opportunities where applicable.
• Negotiate compensation as required.
• Proactively advise the team of any variations to execution of media plans.
• In partnership with the media planning team address market concerns, timing, and brand attribution.
• Prepare and present pre-buy / post-buy reports.
• Conduct third party audits as required.
• Upload media buys and track changes with a high level of accuracy.
• Responsible for solving and clearing billing discrepancies / queries, and managing the budget control report (BCR) in a timely manner.
• Request submissions for upcoming campaigns from media partners.
• Ensure clear communication with the planning teams (involvement in briefs).
• Prepare market analyses.
• Provide guidance and direction to the planning teams on buying conditions.
• In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
• Assist with training junior employees on tools and processes.
• Act as a resource for Assistants and Buyers on questions / concerns regarding complex requests.
• Proactively assist with the preparation of media point of views (POVs).

Qualifications

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• 3-5 years' experience in media investment specifically in Broadcast (TV and radio) and Out-of-Home (OOH).
• Previous experience buying in major markets, national networks and specialty.
• Ability to negotiate effectively.
• Professional learning agility, with a passion for continuous development.
• Client service oriented.
• Professional analytical and financial acumen.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to work collaboratively as well as independently.
• Experience presenting is an asset.
• Ability to develop and foster relationships with media partners.
• Ability to train and motivate junior employees.
• Proficient with media research tools.
• Proficient in Microsoft Office Suite (PowerPoint, Microsoft Word, and Excel).

What’s in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

Details

• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Advertising, Marketing, and Management
• Industries : Advertising Services, Marketing Services, and Technology, Information and Media

Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. With three offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com.

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