Senior Marketing Operations Specialist

Compass Group North America; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading foodservice and support services company in Toronto seeks a Salesforce Operations Marketing Specialist to lead customer campaigns and improve marketing automation. The ideal candidate has 3+ years in marketing operations, strong skills in Salesforce Marketing Cloud, and the ability to manage multiple projects. This role involves working with cross-functional teams to enhance customer engagement through effective campaign strategies.

Qualifications

• 3+ years experience in marketing automation or operations.
• Strong knowledge of Salesforce environment.
• Ability to manage multiple projects successfully.

Responsibilities

• Lead Customer Lifecycle campaign mapping.
• Create and manage creative briefs & SOPs.
• Monitor and optimize campaign performance.

Skills

Marketing automation

Salesforce Marketing Cloud

Email marketing

Project management

Analytical skills

Tools

Salesforce

Marketo

Hubspot

Job description

Overview

You might not know our name, but you know where we are. That’s because Compass Group Canada is part of a global foodservice and support services company that’s the 6th largest employer in the world, with 625,000 employees.

You’ll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues, remote camps and military installations and more. We’re in all major cities, at remote work sites and everywhere in between – doing business in Canada and 50+ other countries where you can learn and grow. Join us now and point your career forward!

Why work with Compass Digital? We are a member of Compass Group North America the leading foodservice and support services company. We create remarkable customer experiences through the innovative design and development of technology products and services. Compass Digital began as an innovation startup and the team has since rapidly grown and now supports technology and innovation across all of North America. Compass digital is comprised of user experience designers, developers, data scientists, project managers, business analysts, marketers and technology implementation managers, all of whom look at the world from a human perspective to rethink what\'s possible in the areas of technology innovation and consumer engagement within the foodservice and hospitality industries. Join us.

Job Summary

You will join a dynamic and fast-paced environment and work with cross-functional teams to communicate the great value of our products to the market and drive adoption.

Now, if you were to come on board as a Salesforce Operations Marketing Specialist, we’d ask you to do the following for us:

Responsibilities

• Lead Customer Lifecycle campaign mapping to build and launch Salesforce Marketing Cloud journeys
• Create and manage creative briefs & SOPs for every journey component, ensuring you have all the details to build successful customer interactions
• Support in managing campaign calendar of deployment and deliverables with defined timelines
• Advise on best practices, testing and capabilities to support customer acquisition and retention strategies and programs
• Consult on channel utilization, support technical and operational execution of customer journeys with clear goals and KPIs
• Monitor, optimize and report on results of journey performance, sharing key post-analysis learnings (metrics, deliverability and progress/achievement of KPIs)
• Conduct regular testing on customer segmentation, dynamic content and personalization strategies, as well as testing and QA in tandem with the cross-functional teams for any integrations or enhancements
• Support in troubleshooting and solutioning data queries with data and development teams - Support in identifying operational process gaps to create efficiencies and improve workflow, promote adoption and adherence to new processes
• Support in identifying emerging innovations within the platform and recommend strategies in collaboration with the broader Digital Expansion team.

Qualifications

• 3+ years experience in marketing automation/operations, ideally with expertise in marketing digital products or services
• Strong working knowledge of Salesforce environment (Marketing Cloud/Pardot), experienced in building and managing campaign automations, or equivalent: Marketo, Hubspot, Braze, Adobe Experience Manager, or similar
• Deep understanding of digital channels and how they function, especially email and mobile marketing
• You’ve juggled multiple projects and tasks successfully, without missing deadlines or impacting results
• Ability to work with ambiguity, autonomously translate high-level direction to specific deliverables and effectively plan tactics in complex work streams
• Litmus, HTML, CSS and AMPscript, SQL Query or eager to learn
• Analytical, data-driven. Truly care about the results.
• Curious and are keen to make recommendations. Always eager to learn.
• Collaborative and able to effectively communicate verbally and in writing.
• Agile and creative – you’re not afraid to improvise and improve.

Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

For accommodation requests during the hiring process, please contact [e-mail] for further information.