Senior Marketing Operations Manager - Account Based Marketing

GitLab; Canada; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading software company is seeking a remote Senior Marketing Operations Manager focused on Account Based Marketing. The ideal candidate will oversee strategic ABM initiatives, collaborate with marketing and sales teams, and utilize technologies like 6sense and Mutiny to drive performance improvements. Must have proficiency in marketing automation tools and excellent analytical skills.

Qualifications

• Experience with Account Based Marketing platforms, especially 6sense.
• Understanding of lead scoring methodologies and MQA processes.
• Ability to present clear technical explanations to non-technical stakeholders.

Responsibilities

• Oversee strategic ABM initiatives and improve performance.
• Collaborate across teams to solve ABM-related challenges.
• Manage project plans for ABM initiatives with defined deliverables.

Skills

Account Based Marketing strategies

Salesforce.com proficiency

Analytical skills

Attention to data accuracy

Excellent written and spoken English

Tools

6sense

Mutiny

Job description

An Overview of this Role

Senior Marketing Operations Manager - Account Based Marketing. Remote, Canada; Remote, EMEA.

GitLab is an open-core software company that develops the AI-powered DevSecOps Platform used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. We embrace AI as a core productivity multiplier and expect team members to incorporate AI into daily workflows to drive efficiency, innovation, and impact. Co-create the future with us as we build technology that transforms how the world develops software.

Remote-Global

Country Hiring Guidelines: GitLab hires in countries around the world. All roles are remote, though some locations may have eligibility requirements. Our Talent Acquisition team can help answer questions about location after the recruiting process. GitLab is an equal opportunity workplace and affirmative action employer. See also GitLab’s EEO Policy and EEO is the Law. If you require accommodations during the interview process, please let us know.

What You’ll Do

• Oversee strategic and operational initiatives focused on Account Based Marketing (ABM), including MQA identification, targeting, and nurturing to drive ABM performance improvements and accelerate account-based growth.
• Collaborate across marketing and sales teams to structure ABM-related challenges, conduct account analysis, and drive solutions through a rigorous, data-driven ABM process.
• Create and manage detailed project plans for ABM initiatives with clearly defined deliverables and resources; coordinate ABM work streams and dependencies, and track progress on account engagement metrics.
• Address complex ABM campaign and account quality challenges with significant business impact, working independently and incorporating manager feedback on critical targeting strategies.
• Provide strategic input on ABM technology and account data decisions, explaining complex ABM concepts and influencing others to adopt account-centric marketing approaches.
• Ensure effective coordination between ABM tools, marketing automation, and CRM systems.

Own and optimize marketing technology stack, including

• 6sense: Full administration for account identification, intent monitoring, and MQA scoring.
• Develop and implement AI-driven marketing technologies and workflows.
• Ensure seamless data flow and integration between marketing tools and other business systems.
• Mutiny: Full administration and AI-driven ABM technologies and account-based workflows.
• Drive continuous improvement of marketing technology performance and data quality through advanced analytics, reporting, and strategic optimization.

What You’ll Bring

• Experience with Account Based Marketing platforms and strategies, particularly 6sense for account identification and intent monitoring.
• Technical proficiency with Salesforce.com for ABM data management and sales-marketing alignment.
• Understanding of MQA processes and account-based lead scoring methodologies.
• Experience with website personalization tools (Mutiny preferred) for account-based experiences.
• Excellent analytical and problem-solving skills with strong attention to data accuracy and quality.
• Ability to work with minimal guidance while maintaining high attention to detail and organizational standards.
• Strong capacity to model organizational competencies and contribute to high-performing team dynamics.
• Excellent written and spoken English with the ability to present project deliverables clearly and explain technical concepts to non-technical stakeholders.

About the team

The Marketing Operations team enables the Marketing organization to function efficiently and effectively, providing best-in-class technology, data, and processes. We modernize the marketing tech stack, optimize lead-to-opportunity conversion, and build analytics dashboards to drive strategic decisions while evolving GitLab’s marketing capabilities in a fast-paced environment.

GitLab is a remote-first company supporting a global team.