Senior Marketing Manager, Special Bases - Consumer Base Management

Intello Technologies Inc.; Burnaby; On-site; CAD 90,000 - 134,000; Full time

Job summary

A leading telecom company in Burnaby is seeking a Senior Marketing Manager for their Consumer Base Management team. This role focuses on strategic ownership of 4P initiatives aimed at customer retention and engagement. The successful candidate will collaborate with cross-functional teams to ensure effective market execution. Ideal applicants will have over 5 years of marketing experience, proficient storytelling skills, and the ability to navigate complex organizational dynamics. This position offers competitive pay, benefits, and a supportive workplace culture.

Benefits

Competitive salary and performance bonus

Health and flexible benefits plan

Generous vacation and development opportunities

Qualifications

• 5+ years experience in marketing, ideally within wireless consumer businesses.
• Ability to navigate ambiguity effectively.
• Experience engaging senior leadership through strong presentations.

Responsibilities

• Develop comprehensive 4P approaches for special bases initiatives.
• Analyze performance and identify improvement opportunities.
• Collaborate with cross-functional teams for market execution.

Skills

5+ years experience in marketing

Self-starter with strong initiative

Proven storytelling and negotiation skills

Ability to cultivate strong stakeholder relationships

Attention to detail

Proficiency in analytic tools

Experience leading cross-functional teams

Tools

Tableau

Looker

Domo

Job description

Senior Marketing Manager, Special Bases - Consumer Base Management

Location: Vancouver, BC, CA, V6B 0M3

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Join our team

The Consumer Base Management team is seeking a Senior Marketing Manager to lead the strategy and implementation of 4P initiatives for the Special Bases portfolio.

Special Bases focuses on customer retention and churn management for strategic cohorts that require specialized treatment paths - whether due to competitive market dynamics, critical customer experience factors, emerging market shifts, or other risk indicators that demand tailored engagement strategies.

If you are a strategic thinker who thrives in a fast-paced, evolving environment, demonstrates strong ownership, and wants to make a tangible impact on millions of customers, this role is for you.

What we'll accomplish together

You will be a central figure within TELUS Consumer Solutions, collaborating with diverse cross-functional teams and stakeholders. Your primary responsibility will be to develop comprehensive 4P approaches and work with the marketing manager to ensure excellent market execution.

As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential.

Here’s how you’ll contribute

• Strategic Ownership
  • Own end-to-end strategy development and implementation of 4P approaches for all special bases initiatives
  • Evolve programs to meet current market dynamics while driving measurable business outcomes
  • Identify white space opportunities and develop net new initiatives that move the needle
• Continuously introduce fresh ideas and innovative approaches that advance the portfolio
• Partner with Marketing Managers/Specialists to craft compelling campaign plans and ensure flawless multi-channel execution
• Enable frontline teams with the tools and insights they need to succeed
• Work with cross-functional stakeholders to analyze performance, extract actionable insights, and identify improvement opportunities
• Build compelling narratives and present findings confidently to diverse audiences, including senior leadership
• Secure leadership buy-in through exceptional storytelling, data-driven recommendations, and strategic negotiation

Qualifications

You're the missing piece of the puzzle

• 5+ years experience in marketing, ideally within wireless consumer businesses
• Self-starter with strong initiative and the ability to navigate ambiguity effectively
• Proven experience garnering buy-in from all levels of a large organization including senior leadership through strong storytelling, presentation, and negotiation skills
• Ability to cultivate strong stakeholder relationships to enable successful co-creation of initiatives that yield positive business outcomes
• Excellent attention to detail with an ability to manage multiple projects and programs efficiently
• Proficiency in analytic tools (e.g., Tableau, Looker, Domo) to interpret data and formulate actionable recommendations
• Extensive experience leading cross-functional teams on complex projects or campaigns

What we give back to you

• A unique opportunity for end-to-end ownership, from strategy development to campaign planning, offer development, execution, and reporting
• Gain in-depth knowledge of the telecom business, including product development, business development, and Customer First initiatives
• Collaborate with a diverse team in a dynamic and fast-paced environment, pioneering evolving marketing strategies
• Access to development and training tools to support your personal growth
• Mentorship opportunity with junior and senior team members
• An organization that supports your contributions to the community
• Competitive pay and benefits
• Exclusive discounts on various TELUS products and services, as well as partner organizations, just for being an employee!
• A culture that values both hard work and having fun!

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion TELUS’s annual revenue

$4.8 billion The brand value that TELUS brings

12 Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.