Senior Marketing Manager

Spin Master International; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global toy company in Toronto is seeking a Marketing Manager to drive strategic marketing plans and create consumer demand. The ideal candidate will have experience in brand management, particularly in new product-oriented industries, preferably children's toys. This full-time role offers growth opportunities and a collaborative work environment.

Benefits

Growth and Career Opportunities

Flexible Work Hours

Comprehensive Benefits

Fun Perks

Qualifications

• Experience in a new product-oriented industry, preferably in children's toys.
• Solid understanding of performance marketing and media ecommerce.
• Experience managing marketing budgets.

Responsibilities

• Drive the development and management of strategic marketing plans.
• Lead a team of marketers and agency partners.
• Manage relationships with external licensor partners.
• Collaborate with sales and brand teams for retail activations.
• Participate in marketing presentations to partners.

Skills

Consumer product brand management

Marketing management

Performance marketing

Ecommerce strategy

Commercial strategies

Education

College / University degree in Marketing

MBA

Job description

Overview

Please Note : If you are a current Spin Master employee with access to Workday apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global childrens toy entertainment and digital gaming company

At Spin Master our unwavering commitment to open mindedness integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack By hiring the best and brightest minds and thats why we want you!

Responsibilities

What will you work on

Drive the development implementation and management of the strategic and tactical marketing plans to create consumer demand in the US Market for assigned business segment. Lead a team of integrated marketers and agency partners to achieve goals within the US Marketing plan.

How will you create impact

• Create and manage US marketing plans for the assigned brands including paid owned and earned marketing strategy including licensor support
• Act as primary marketing liaison and brand expert responsible for orchestrating US marketing plans and engaging in real-time optimizations to drive business results
• Share performance insights to internal stakeholders and external partners
• Leverage POS data marketing performance and competitive insights to drive commercial results across a portfolio of brands.
• Manage relationships with external licensor partners and internal franchise teams on marketing plans budgets retail support and creative approvals.
• Participate in monthly quarterly seasonal and annual marketing presentations to key partners and leadership
• Collaborate with US sales and brand management teams for US Customer specific plans including retail activations

Qualifications

• Consumer product brand and marketing management experience in a new product-oriented industry preferably in childrens toys
• College / University degree in Marketing or related field
• MBA a plus
• Solid understanding of performance marketing media ecommerce and commercial strategies and experience managing marketing budgets

LI-Hybrid #LI-HM1

What you can expect from us

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

What it's like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and / or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

Required Experience

Manager

Key Skills

• EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development

Employment Type :

Full-Time

Experience :

years

Vacancy :

1