Senior Marketing Consultant - Public Sector & Healthcare

CGI; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading IT consulting firm in Toronto is seeking a Senior Marketing Consultant for a 1-year contract. This role focuses on Public Sector and Healthcare, requiring expertise in B2B marketing. Responsibilities include developing strategies to enhance market presence and business development support across Canada. Ideal candidates will have over 5 years of experience and an understanding of Canadian Public Sector needs, along with strong communication skills.

Qualifications

• Minimum 5 years’ experience in a marketing function.
• Strong understanding of Public Sector marketing needs.
• Proven ability to manage multiple concurrent initiatives.

Responsibilities

• Develop and execute the go-to-market strategy for the Public Sector.
• Collaborate with internal and external communications teams.
• Contribute to strategic planning through industry insights.

Skills

B2B Public Sector Marketing expertise

Understanding of Canadian Public Sector IT

Excellent command of PPT and media software

Creative thinker

Well-developed writing skills

Tools

CRM tools

Excel

Job description

Overview

Senior Marketing Consultant - Public Sector & Healthcare

Join to apply for the Senior Marketing Consultant - Public Sector & Healthcare role at CGI.

This 1-year contract is for a Senior Consultant Marketing expert with a focus on the Health, Provincial / Municipal government sectors. The responsibilities include developing and executing the go-to-market strategy and campaigns for these sectors across Canada as well as providing business development support. This role reports into the Vice President Marketing & Communications for CGI’s Canadian Operations.

The role involves collaboration with multi-disciplinary marketing & communications teams, industry experts from around the world and senior business development leaders. The successful candidate will combine passion for marketing with an entrepreneurial spirit and a commitment to delivering high-quality work.

If you are driven, willing to take on responsibility, and enjoy operational excellence with creative, outside-the-box thinking, this is a strong fit for you.

Your future duties and responsibilities

• Develop and execute the go-to-market strategy for the Health, Provincial & Municipal government sectors in Canada, in collaboration with key industry experts and stakeholders in Canadian business units, global teams, and our marketing and communications teams
• Continuously refine the vision, overall story and go-to-market strategies aligned with market needs, competitive environment and CGI global and Canadian priorities through industry councils and ad hoc collaboration sessions
• Contribute to the strategic planning cycle by developing industry landscape outlooks, identifying key trends and highlighting CGI services and solutions that meet current market needs
• Collaborate with the external Communications team to develop and execute effective external MarCom plans that build our brand and differentiate CGI to attract clients
• Collaborate with the internal communications team to develop and execute efficient internal MarCom plans that raise awareness of CGI’s abilities to address client challenges and ensure messaging consistency
• Collaborate with horizontal marketing leads (AI, Business Consulting, Cyber, Data Analytics, Cloud, Partners, etc.) to highlight areas of expertise and work with other industry verticals on cross-industry initiatives
• Curate an internal database of business enablement assets (Case Studies, Brochures, Service Descriptions, Battle Cards) and contribute to the development and execution of executive client presentations
• Enable sales through marketing programs with a tailored marketing mix that combines pull and push tactics

Required Qualifications To Be Successful In This Role

• Minimum 5 years’ experience in a marketing function, preferably with B2B Public Sector Marketing expertise in a technology services, technology product or consulting services organization
• Strong understanding of Canadian Public Sector IT and Business Consulting needs or aptitude to learn quickly
• Experience in using marketing to bring new services or solutions to market and drive pipeline growth
• Proven ability to manage numerous concurrent initiatives in a dynamic environment with tight deadlines
• Go-getter attitude with a proactive approach when things stall
• Ability to work in a virtual team
• Excellent command of PPT and other media software, Excel, CRM tools, and internal data / analytic tools
• Well-developed writing and storytelling skills
• Mature communication and interpersonal skills
• Creative thinker and proactive problem solver

Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. You’ll reach your full potential because CGI Partners share in collective success and shape the company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients, with access to global capabilities to scale ideas and leverage expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and endure, supported by leaders who care about health and well-being and provide opportunities to deepen skills and broaden horizons.

CGI values diversity and fosters a workplace where everyone belongs. We collaborate with clients to build more inclusive communities and empower all CGI partners to thrive. As an equal-opportunity employer, please inform your recruiter if you require any accommodation during the recruitment process.

For accessibility information at CGI, contact us via email. This email is strictly for accessibility requests and cannot be used for application status inquiries.

Join one of the largest IT and business consulting services firms in the world.

Conseiller(ère) principale, marketing pour le secteur public

Nous proposons une opportunité de carrière stimulante. Notre mission est de fournir une approche intégrée pour sensibiliser le marché, favoriser le développement des affaires et augmenter notre présence au Canada.

Il s’agit d’un contrat d’un an pour un conseiller principal ou une conseillère principale ayant une expertise en marketing dans les secteurs de la santé et des gouvernements provinciaux et municipaux. Vous élaborerez et mettrez en œuvre la stratégie de mise en marché et les campagnes visant ces secteurs et soutiendrez le développement des affaires. Vous relèverez de la vice-présidence du marketing et des communications de CGI au Canada.

Your future duties and responsibilities (French)

• Élaborer et mettre en œuvre la stratégie de mise en marché pour les secteurs de la santé et des gouvernements provinciaux et municipaux au Canada, en collaboration avec les spécialistes et intervenants clés des unités d’affaires canadiennes, nos équipes mondiales et nos équipes de marketing et de communications
• Améliorer continuellement la vision et les stratégies de mise en marché en fonction des besoins du marché et des priorités CGI
• Contribuer au cycle de planification stratégique en produisant des analyses de l’industrie et en mettant en valeur les services et solutions CGI
• Élaborer et mettre en œuvre des plans de marketing et de communication externes
• Élaborer et mettre en œuvre des plans de marketing et de communication internes
• Collaborer avec les responsables de marketing des secteurs horizontaux et avec les marchés verticaux sur des projets multisectoriels
• Gérer une base de données interne de documentation en développement des affaires et soutenir la présentation de cette documentation
• Stimuler les ventes par des programmes de marketing et une approche mixte « pousser-tirer »

Ensemble, en tant que propriétaires, mettons notre savoir-faire à l’œuvre.

La vie chez CGI est axée sur l’actionnariat, le travail d’équipe et l’appartenance. Vous pourrez exploiter votre plein potentiel et bénéficier d’un soutien en matière de santé et de développement des compétences.

CGI valorise la diversité et s’engage à offrir un milieu inclusif où chacun peut réussir. En tant qu’employeur qui promeut l’égalité des chances, si vous avez besoin d’un accommodement, informez votre recruteur.

Pour en savoir plus sur l’accessibilité chez CGI, contactez-nous par courriel; ce courriel est réservé aux demandes d’accessibilité.

Joignez-vous à nous, l’une des plus grandes entreprises de conseil en TI et management au monde.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting

J-18808-Ljbffr