Senior Marketing Automation Manager

Peninsula Business Services; Toronto; On-site; CAD 55,000 - 70,000; Full time

Job summary

A leading marketing solutions provider in Toronto is seeking a Marketing Specialist with expertise in campaign management and automation. The ideal candidate will have strong experience with Marketo, excellent communication skills, and a detail-oriented mindset. Key responsibilities include implementing email nurture campaigns, conducting A/B testing, and optimizing campaigns to improve ROI. This role provides competitive benefits including a day off on your birthday and enhanced health coverage.

Benefits

Day off on your birthday

Enhanced Benefits with Health and Dental Coverage

Registered Retirement Savings Plan (RRSP) Matching Program

Vacation Days increase after 2 and 5 years’ service

Qualifications

• Experience in a B2B marketing role is a plus.

Responsibilities

• Use Marketo to implement new marketing campaigns and programs.
• Manage and monitor multiple nurture programs.
• Integrate campaign activity with our CRM to improve information quality.
• Monitor, manage, and optimize campaigns using analytics.

Skills

Experience with Marketing Automation software (preferably Marketo)

Strong email marketing and campaign experience

Strong communication skills

Analytical and detail oriented

Excellent time management

Tools

Marketo

Salesforce

GotoWebinar

Job description

Responsibilities

• Use Marketo to implement new campaigns and programs (email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
• Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
• Implement A / B testing campaigns to identify the best performing setups.
• Integrate campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
• Integrate and manage relevant third-party software (GotoWebinar) with Marketo.
• Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
• Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
• Help implement new product features to enhance Marketo’s functionality.
• Work collaboratively with other departments to ensure automated campaigns achieve company goals.

Mandatory Skills

• Experience with Marketing Automation software (preferably Marketo)
• Strong email marketing and campaign experience
• Strong communication skills
• Analytical and detail orientated
• Excellent time management, and ability to meet deadlines

Desirable Skills

• Experience in a B2B marketing role
• Experience with CRM software (Salesforce)

WhyWorkforPeninsula?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years’ service