Senior Marketing Associate, Retention

CSC Generation; Ontario; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading e-commerce company seeks a motivated Senior Marketing Associate, Retention to drive engagement through Email and SMS. The ideal candidate has 4+ years in retention marketing, strong analytical skills, and a passion for collaboration. You'll take the lead in executing and optimizing campaigns while leveraging AI tools for enhanced performance. This role offers mentorship, competitive benefits, and opportunities for career advancement.

Benefits

Executive Access

AI-First Skill Building

Accelerated Career Path

Competitive benefits

Qualifications

• 4+ years in retention, lifecycle, or email marketing roles.
• Experience executing email marketing campaigns using ESPs.
• Meticulous attention to detail.
• Ability to interpret data and make data-driven decisions.
• Collaborative attitude and effective communication.

Responsibilities

• Execute retention marketing programs across Email and SMS.
• Manage campaigns from idea to launch, measuring performance.
• Work closely with various teams to ensure effective campaigns.
• Analyze performance data to drive campaign improvements.
• Adopt emerging AI tools for experimentation and learning.

Skills

Retention marketing

Email marketing

Analytical skills

Collaboration

Organizational skills

Job description

Overview

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We’re looking for a motivated, performance-driven Senior Marketing Associate, Retention to join our team. This role challenges you to blend strategic thinking and hands-on execution. It demands curiosity, analytical rigor, and adaptability in a fast-moving e-commerce environment. If you thrive on turning data into action, love testing new ideas, and are excited to shape the future of retention through human creativity paired with AI innovation, we invite you to join us.

What you get to do every day

• Execute retention marketing programs across Email and SMS. You’ll identify ways to increase engagement and grow customer lifetime value.
• Manage campaigns from idea to launch, including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance.
• Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns.
• Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance.
• Adopt emerging AI tools to accelerate workflow, support experimentation and rapid learning, and unlock new capabilities.
• This overview isn’t exhaustive. We’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.

What you bring to the role

• 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting.
• Experience in hands on executing email marketing campaigns using ESPs.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills. You can comfortably interpret data, run tests, and make data-driven marketing decisions.
• A collaborative attitude. You build positive relationships and communicate effectively across teams, and are excited to share and scale new AI-driven approaches.

What’s in it for you?

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies

What our interview process looks like

• Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
• Step 2: You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
• Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
• Step 4: Offer. We’ll move fast for the right candidate.

Location and equal opportunity

Our preference is for candidates who reside near our hubs in Northwest Indiana, Austin, Texas, and Toronto, Ontario.

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact

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