Senior Market Manager - EPP Mobility Retention and Cross Sell - Maternity Leave Coverage

TELUS; Toronto; Hybrid; CAD 90,000 - 134,000; Full time

Job summary

A leading telecommunications company in Toronto seeks a Senior Marketing Manager responsible for developing marketing strategies that enhance customer retention and drive revenue growth. Ideal candidates are strategic thinkers with strong project management and marketing skills. This role offers a competitive salary range of $90,000 to $134,000, along with a bonus plan and comprehensive benefits, including flexible work options.

Benefits

Minimum 3 weeks of vacation

Generous company matched pension

Career growth and learning opportunities

Qualifications

• 3+ years of experience in Marketing or similar business function.
• Experience in business casing, storytelling, and proposal writing.
• Ability to synthesize information into actionable insights.

Responsibilities

• Lead the development of the renewal marketing strategy.
• Drive triggers-based marketing strategy with Data Science collaboration.
• Evaluate success of marketing programs and recommend future initiatives.

Skills

Project management

Marketing analytics

Problem-solving

Strategic thinking

Education

University or college degree in Marketing or Business Administration

Tools

Microsoft Office Suite

Adobe martech

Job description

Description

Are you looking to take on a role with strategic importance to your organization?

If you are an energetic self-starter, have a strategic mindset, inquisitive, analytical, and have strong collaboration skills, then this is the right role for you. As the Senior Marketing Manager on our team, you will be continuously identifying innovative ways to protect and retain TELUS EPP customers, while identifying opportunities to reduce cost and drive incremental revenue. The ideal candidate is a natural born leader with a willingness to challenge the status quo, is able to work collaboratively and confidently with multiple stakeholders across different business units and levels to move programs forward.

What you’ll be responsible for in your new role:

• Collaborate with the Marketing Manager of this portfolio for the end to end development of the renewal marketing strategy including appropriate return on investment (ROI), and own the key performance indicators (KPIs): cost of renewal (COR), average revenue per user (ARPU), Churn rate and M&H Product Intensity
• Identify meaningful customer and business insights to define end-to-end marketing strategies / programs to drive revenue growth, saves (reduced deactivations) and home services attach rates across multiple customer segments
• Own and drive forward our triggers-based marketing strategy and roadmap, working closely with Data Science and AI stakeholders to deliver and apply propensity models, Adobe martech, scoring models and other AI tools
• Support the evolution of the channel shaping strategy and how to optimize renewal experiences across multiple channels whilst managing costs; with a particular push towards digital fulfillment
• Lead the evolution of the seasonal shaping strategy and how to steer renewal volume out of our highest COR time periods of the year
• Lead the development and presentation of business cases to support initiatives to drive renewals to cost efficient devices, across the customer journey
• Evaluate success of base management programs, making recommendations for future initiatives and evolving current campaign efforts; including keeping a pulse on weekly/monthly topline KPIs and competitive intelligence so we can course correct our base pricing strategies to drive the right outcomes
• Collaborate cross functionally with key stakeholders including Marketing Communications, Pricing, Device/OEM team, Planning, BI, Home Services, Digital and Channel teams to gain alignment and execute on the base management strategy to achieve business targets

Qualifications

Abilities the successful candidate will demonstrate:

Soft skills

• Strong project management, commitment-based management and issue resolution skills; tracking progress against milestones
• Understand concepts of direct marketing, lifecycle management & marketing analytics
• Keen interest in solving ambiguous and often complex business problems with little precedent, you love to roll up your sleeves and get your hands dirty
• Ability to take vast amounts of information from various sources and consolidate and synthesize into meaningful and actionable insights
• Strategic thinking and planning competencies
• Contribute to a team-focused culture with strong shared goals & accountabilities and influencing outcomes through leadership and persuasion
• Able to articulate ideas in presentations (slide building) and reports (spreadsheets, executive summaries) to audiences ranging from senior executives to peers
• Ability to meet tight deadlines and manage priorities with strong attention to detail, particularly around key sales periods like November
• Has bias towards action, positive attitude, flexible and adaptable

“Great-to-haves”

Don’t have everything we think are ‘great-to-haves’ below? Don’t let that dissuade you! Attitude, motivation, and a willingness to collaborate are the most important things we are looking for. So if you think you have what it takes, please apply!

• University or college degree in Marketing, Business Administration: Honors Business Administration (HBA), Commerce, Economics, or Engineering
• 3+ years working experience in Marketing or similar business function
• Advanced knowledge of Microsoft (MS) Office Suite: Excel, Word & PowerPoint
• Experience in business casing, storytelling, and proposal writing

#LI-REMOTE

Salary & Benefits

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.