Senior Manager, Credit Card Acquisition

RBC; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Senior Manager for Retail Credit Card Acquisition. The role involves leading pre-approval programs and optimizing strategies to grow market share. Candidates should have credit card industry experience, exceptional organizational skills, and strong analytical abilities. This position offers a collaborative environment and opportunities for impactful work.

Benefits

Dynamic work environment

Collaborative team

Opportunities for challenging work

Qualifications

• Experience in/knowledge of the credit card industry.
• Experience owning a channel or business P&L, with data-driven decision-making.
• Exceptional executional and organizational skills.
• Creative problem-solving with an entrepreneurial mindset.
• Excellent communication and storytelling skills.

Responsibilities

• Lead the Cards acquisition pre-approval program.
• Leverage data analytics for program growth.
• Advance RBC’s vision towards hyper-personalization.
• Monitor channel health and KPI reporting.
• Address escalations and fulfillment issues.

Skills

Commercial Acumen

Critical Thinking

Financial Planning and Analysis (FP&A)

Group Problem Solving

Interpersonal Relationship Management

Product Services

Job description

Overview

RBC Cards is one of the leading credit card businesses in Canada and contributes to Canadian Banking’s revenues and profits. The business has grown significantly in the last five years, driven by a strong suite of Credit Card products and innovative marketing efforts.

The successful candidate will provide thought leadership and strategic oversight for acquisition activities within Retail and Business Credit Cards for internal cross-sell programs. As the Senior Manager, Retail Credit Card Acquisition you will lead and manage the pre-approved Cards program, pre-approving existing RBC clients for a credit card through all bank-owned channels. You will partner with Next Best Action (NBA), Marketing, PMCS, Product, Risk, and other stakeholders to quarterback all monthly Cards deployments and optimize strategies to improve profitability and grow market share.

Responsibilities

• Lead the Cards acquisition pre-approval program, coordinating with partner teams to drive the successful monthly deployment of pre-approved credit card offers to existing RBC clients.

• Leverage data analytics to identify new opportunities for program growth by optimizing eligible clients, response rates, card volumes and Net Income Before Tax (NIBT).

• In partnership with NBA and PMCS, advance RBC’s vision towards hyper-personalization and client orchestration by evolving existing credit strategy and targeting models, and client marketing communications.

• Monitor channel health and KPI reporting; analyze, summarize, and present channel reporting at Cards leadership meetings including Cards Monthly Business Review (MBR), Acquisition SMT, and other forums.

• Address escalations, client remediations, or fulfillment issues on CASPER or Digital flows, in partnership with Operations, IT, and Digital teams.

• Ad hoc duties and business casing/analysis as assigned.

Qualifications

Must have:

• Experience in/knowledge of the credit card industry.

• Experience owning a channel or business P&L, with a data-driven approach to decision-making and strategic recommendations.

• Exceptional executional and organizational skills, enabling campaigns to be launched with speed and accuracy while documenting and prioritizing upcoming program launches/updates.

• Creative problem-solving with an entrepreneurial mindset, curiosity and strong analytical skills.

• Excellent communication, storytelling and deck-building skills.

Nice to have:

• Experience with CASPER, Originate, ORDM and other credit card acquisition fulfillment flows.

• Coding or deep data analytics experience including SQL.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact.

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Opportunities to do challenging work.

Job Skills

Commercial Acumen, Critical Thinking, Financial Planning and Analysis (FP&A), Group Problem Solving, Interpersonal Relationship Management, Product Services

Additional Job Details

• Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W, TORONTO

• City: Toronto

• Country: Canada

• Work hours/week: 37.5

• Employment Type: Full time

• Platform: PERSONAL & COMMERCIAL BANKING

• Job Type: Regular

• Pay Type: Salaried

• Posted Date: 2025-09-24

• Application Deadline: 2025-10-03